On the occasion of the launch of the FW20 Dreamy Shoes, Sunnei.it and the SUNNEI store in Via Vincenzo Vela have been both transformed in containers of the DREAMY world for the brand’s community.

The week of the release, the shop’s exterior is covered with a gigantic DREAMY. On the inside, a DREAMY-only layout is supported by QR Codes that invite visitors to virtually “take a walk” with the shoes through special video and audio contents.

On Sunnei.it, the correspondent of the in-store experience has taken the form of a metamorphosis of the website into a DREAMY Shoes e-store which also includes a 3-D visit of the Milanese monobrand point of sale.

This cross-media approach is aimed to involve the community on all levels: the Milanese visitors of the store are invited to use their smartphones to get access to the DREAMY special contents while the worldwide fanbase gets the chance to experience the new styles in an unusual form.

DISCOVER THE STORE THROUGH OUR 3D VIRTUAL TOUR