INTRODUCING SUNNEI CANVAS
One year after Bianco Sunnei, Loris Messina and Simone Rizzo set the brand into a new space that merges reality with the virtual world.
Coming as the first part of the Spring Summer 2021 collection to be presented, SUNNEI Canvas is composed by a selection of the brand’s signature pieces in total white: just like plain canvases, these items are conceived to be customised and developed with selected stores worldwide.
An online platform - accessible through password only - is the virtual space hosting the collection thanks to 3D engineering and a refined customisation technology. Features such as shapes, fits and fabrics can be modified digitally while on screen the appearance of clothing and accessories changes according to the visitors’ choices. Working on the juxtaposition between real life and virtual experience, the brand developed - in collaboration with the Milan based studio PEZZO DI STUDIO - male and female avatars with human- like features and a 100% SUNNEI aesthetic.
This latest project aims to become an on-going, parallel side of the brand’s world whose first step is SUNNEI CANVAS. The namesake collection will be launched on the 15th of July - as part of Milan Digital Fashion Week - day when the buyers’ platform will go online as well. In September, a second part of the collection will follow: being its complementary side this section will focus on experimentation and art.
WATCH THE TEASER HERE