Milan’s urban landscape provides the backdrop for the set designed and curated by 2050+ and SUNNEI: a temporary cinematic stage exposing the hectic spectacle of the fashion industry.
The aesthetics of the stage – conceived as a transportable, technical infrastructure – echoes that of a movie set: a two-tier tribune, 60 meters in length, accommodating guests, inviting them to become participants of a staged act. Suspended above their heads, a bridge structure supports props and other devices: cranes, butterflies, balloons and grip clouds, all with various textures, materials and colors overlapping one another.

Photo by Nicolò Panzeri