ON THE OCCASION OF EXTRA MILANO, SUNNEI TEAMS UP WITH VALEXTRA FOR A SPECIAL COLLABORATION THAT FINDS ITS MEANING IN SEEKING THE PERFECT BALANCE BETWEEN EXPERTISE AND CREATIVITY.THE PRESENTATION OF THE WHOLE CO-WORKING PROJECT TAKES PLACE DURING FEBRUARY 2020 MILAN’S FASHION WEEK FOLLOWED BY A CELEBRATIVE PRIVATE COCKTAIL EVENT INTO VALEXTRA’S FLAGSHIP STORE IN MILAN. HOWEVER, THE COLLABORATION WILL BE AVAILABLE FROM JUNE 2020. AS THE STARTING POINT OF THE DESIGN PROCESS, LORIS MESSINA AND SIMONE RIZZO SELECTED THE VALEXTRA PASSEPARTOUT BAG TO DEVELOP SUNNEI’S INTERPRETATION. VALEXTRA ITSELF HAD ORIGINALLY DEVELOPED THIS SPECIFIC DESIGN IN FOUR SIZES WHICH SUGGESTED THE TWO SUNNEI CO-FOUNDERS THE IDEA OF A MATRYOSHKA DOLL. FROM HERE, THE INTENTION TO CREATE A FIFTH VERSION OF PASSEPARTOUT BAG, BIGGER THAN THE OTHERS, PLUS A WALLET AS THE SMALLEST ITEM OF THE MATRYOSHKA.IN CONTRAST TO THE ELEGANCE OF THE BAGS’ COLLECTION IT HAS BEEN CONCEIVED AN INSTALLATION WHERE THE CLASSICAL, LUXURY AND CHIC ALLURE OF VALEXTRA GETS DISRUPTED BY THE PRESENCE OF A SCI-FI ROBOT.INDEED THE TIMELESS ELEGANCE OF THESE BAGS HAS BEEN COMBINED WITH A CLEAN, FUTURISTIC MECHANICAL ARM. THE FIVE BAGS ARE POSITIONED IN A WAY WHICH RECALLS THE MATRYOSHKA DOLL THAT ORIGINALLY INSPIRED THE CAPSULE COLLECTION. THE MACHINES’S MECHANISM LIFTS THEM UP SHOWING EACH OF THE SIX MODELS. THE POTENTIAL OF THIS COLLABORATION STANDS IN THE POWER OF THESE BAGS - EMERGED FROM AN UNEXPECTED ENCOUNTER - TO ENHANCE AND CELEBRATE MUTUAL VALUES AND CREATE TIMELESS LUXURY.DISCOVER MORE HERE
