SPRING SUMMER 2020 CAMPAIGN BY ANDREA ARTEMISIO
On occasion of the launch of its Spring Summer 2020 collection, SUNNEI carries on its long-term collaboration with Italian photographer Andrea Artemisio to present a brand new special project.
Artemisio’s signature style of storytelling and sculptural approach has been taken to a new narrative level bringing to real life the 45 looks that last June strolled down the runway.
Artists, creatives, musicians, journalists and friends - among others - have come together to corroborate their belonging to the well-established brand’s community, this way reflecting the brand’s organic and multidisciplinary approach.
This time, the photographer’s take to subjects as objects of anthropological study gets subverted by a new sense of lightness captured by a kaleidoscopic crew of people embodying each look’s attitude and aesthetic.
Far from the traditional approach of advertising pictures, these images are rather the way in which the brand aims to freeze its aesthetic vision, sense of community and authentic interests through a photographic project with multi-layered significances.
Photography Andrea Artemisio
Styling Francesca Izzi
Casting Polly Paola Ruta
Make up Claudia Malavasi
Hair Marco Steri
BEATRÌZ CORTESÃO PRIVATE PERFORMANCE AT SUNNEI
The newborn grey room inside SUNNEI Milanese store was the designated stage for a private performance in which hosts not only listened but also visually indulged in the harmonious sounds played by Portaguese harpist Beatrìz Cortesão.
Subverting the rather traditional notion of a safe area separating the artist from her public, the aim was to establish a more authentic connection between the two through carefully selected tracks and the intimacy of the space.
Known to the international scene for her talent playing classical music, Beatrìz uncovered her individual voice and more intimate side in occasion of the night’s performance.
The artist interpreted the following tracks:
Preludio Do Maggiore, J. S. Bach
La Source, Hasselmans
Moon River, Henry Mancini
Mirage, from the book “Five Poetical Studies”, C. Salzedo
Gymnopedie, E. Satie
TEMPORARY ART AT SUNNEI BY ANATOMIE FLEUR
ANATOMIE FLEUR - BERLIN BASED DUO COMPOSED BY AMANDINE CHEVEAU AND JEAN CHRISTIAN PULLIN - TOOK OVER THE BLUE SPACE OF SUNNEI STORE TO DELIVER A SURREAL ONE-OF-A-KIND EXPERIENCE.
JUST LIKE AN IMAGINARY CREATURE RISING UP FROM THE FLOOR, THE INSTALLATION FEATURED A WIDE SELECTION OF DYED FLOWERS* RECALLING THE COBALT SHADE OF THE SPACE.
IN CONTRAST TO IT, A SELECTION OF YELLOW FLOWERS WAS OFFERED TO GUESTS AS THEIR OCCASION TO CONTRIBUTE TO THE PIECE BY INSERTING THEM INTO THE ARTISTS’ COMPOSITION.
THIS WAY THE DUO WENT BEYOND THE CONCEPT OF FLORAL INSTALLATION AS DECORATIVE OBJECT, GIVING SPACE TO A MUTUAL EXCHANGE AND TO AN EMOTIONAL EXPERIENCE FOR VIEWERS.
THEREFORE, THE PERSONAL TOUCH GIVEN BY EACH AND EVERY GUEST WAS THEY KEY THAT LED TO THE FINAL PIECE.
PALE BLUE DELPHINUS
THE RENOVATED SUNNEI STORE IN MILANO
On October 25th SUNNEI unveiled the renovated store, revealing the “grey room”, the brand’s latest addition hosting the Menswear and Womenswear range of accessories.
Now featuring three areas marked by tones, the store reiterates its value of unique retail space and its purpose for daily visitors and clients to join the brand’s world when stepping in.
DISCOVER MORE HERE
INTRODUCING DREAMY SHOES
In conjunction with the launch of the Fall Winter 2019 collection SUNNEI presents its latest shape of sneakers, conceived for both men and women.
The DREAMY establishes the brand’s vision of footwear design featuring an essential outline matched with exaggerated volumes. These formal choices serve as a blank canvas to play with material and colors - from black leather to red suede and beige neoprene - coming as a timeless interpretation of the SUNNEI accessories aesthetic. The balance between effortless and refined characterizes the brand’s ultimate go-to sneakers.
PROTOTIPO 1 SUNGLASSES
As the summer reaches its best, SUNNEI is pleased to present its new collection of sunglasses that strolled down the runway in the Fall Winter 19 Show.
PROTOTIPO 1, the name of the brand’s very first line of sunglasses conceived and developed in- house, stresses the effort of the design team in expanding the product range and focusing on all the details that serve to create the whole aesthetic of SUNNEI.
The unisex square lines and geometric shapes come in six tones that go from transparent caramel to green, havana and solid black. Designed and produced in Italy, the newest sunglasses feature the SUNNEI engraved logo on the right arm and are placed in a transparent capsule with a bubbly filling.
FW19 RUBBERIZED ROUND EARRINGS
From the brightest tone of yellow to the softer cream and the bordeaux finishing, the new earrings are now live on sunnei.it as a part of the new collection preview.
DINNER AT BIANCO SUNNEI
One month after the show, SUNNEI welcomed its network of artists, collaborators, press and buyers to experience the conviviality and the spirit of the brand.
The forty-five metres long table was covered with a unique set of tablecloth and napkins, made out of recycled striped popeline fabric straight from our production.
The chef Anna Velardi, a longtime friend of Loris and Simone, is renowned for her dedication to cooking and for her private dinners set in Milano. The dinner was an occasion to experience both the chef and the brand’s multidisciplinary interests through a sharable menù, complemented by bread from the milanese bakery Forno Collettivo.
Food was the key player of the event along with the flowers, selected and carefully set up by the flower enthusiast Maria Di Battista, part of SUNNEI. The whole team, that had the chance to work on their personal passions in occasion of the dinner, made a special selection of flowers as a unique gift for the guests.
The wine came from Marinferno, a wine producer from Colli Piacentini which exploits traditional vinification processes to make naturally unkempt wines.
An acoustic drum solo performance by Elia Pastori wrapped up the evening.
BIANCO SUNNEI aims to test the limits of urban regeneration in the outskirts of Milano.
The cultural transformation of BIANCO SUNNEI is initiated through the neutralization of space via 4000 square meters of white paint leading to a dramatical modification in the perception of the venue – not only from the outside but also from the inside.
Conceptualising on the rather paradoxical notion of the “open-air gallery”, the space located within the center of the neighbourhood park will remain open and accessible to all under the long-term artistic direction of SUNNEI.
SUNNEI will operate on a multidisciplinary approach working on events, installations, performances and temporary stores in collaboration with creative minds across the city and the globe reflecting the reality within which it evolves.
The project was developed with the patronage of the city of Milano and in collaboration with the Zone 3 of Milano and the neighborhood committee ViviRubattino. The work was co-produced with Linvea and Altrove.