The FOREVER Capsule Collection is a series of t-shirts featuring prints that have etched themselves into SUNNEI's history, subjects of constant requests from our devoted community. Crafted from premium, white cotton, these short-sleeve t-shirts serve as a blank canvas for straightforward illustrations, wordplay and ironic subtexts that have become synonymous with SUNNEI.

This exclusive re-release - that will be launched end of March 2024 - is a special project dedicated to our valued wholesale partners, as it will only be available through B2B channels. Each piece will be presented in distinctive packaging and we will provide comprehensive support for their in-store launch, spanning from newsletters to social media campaigns. Offline activations including customised window displays, OOH campaigns, events and much more will be planned with selected retailers.

The FOREVER t-shirts can be purchased between September 23rd and October 3rd on the occasion of our SS24 Digital Market, enriching the Spring Summer 24 selection. On Saturday September 23rd, from 7PM to 9PM, buyers and press are invited to a cocktail event at SUNNEI’s Milan headquarters to discover FOREVER Capsule Collection and the collection that walked the runway the day before.