TO READ BEFORE ACCESSING THE FW23 SHOW’S SPACES
1. Leave your expectations outside this building. Drop preconceptions, shake off assumptions.
2. Now, forget perfectly perfect perfection and welcome reality.
3. Okay, you finally entered a SUNNEI state of mind.
Following this way of thinking, you’ll realize why a show, for us, is not constructed but quite the opposite, it’s the result of digging deeper and deeper toward the core. We scratch the surface and bring to light what’s hidden, usually kept secret, revealing what happens behind closed doors, unveiling this industry’s mechanisms. Why take on stage an imaginary world? When in actual fact, inspiration comes from our daily life and the people we share every day with. Those same people without whom SUNNEI wouldn’t exist, who believe in us, even through our times of doubt. Today, it’s time to expose SUNNEI’s beating heart, our team and our energy and do it inside our home.
Our show is an act, it’s a 15-minute time span where it should happen more than always-the-same models walking down an aisle. It shouldn’t just be a moment to visually record but rather a memorable experience reflecting a brand’s vision. And to make it last forever, it needs to be freezable in a static self-explanatory image, this time a leap.
At this FW23 show, you’ll be part of something special, going beyond the concept of “runway” (the same way SUNNEI is more of a cultural container than a fashion brand).
Catharsis is a process of purification aimed at expelling bad energy and absorbing positivity, this is more or less what is about to happen. It’s a ritual connecting whoever is in the room, no matter if you are part of the audience, no one is just a watcher at SUNNEI’s shows. Because each season, the aim is to forge an interaction between Loris Messina and Simone Rizzo, guests, models and location.
If you just wanted to look, you could use your iPhone, but since you are here, we ask you to play an active role and contribute as soon as you understand how.
Once the show starts, you’ll be absorbed by a hypnotic experience and won’t be focused on the details of clothes and accessories, but we are here to tell you what’s worth knowing.
The FW23 collection is the fruit of months of design and textile research, materialized in actual wea- rable items thanks to the expertise of Made-In-Italy craftsmen. “Isn’t it what you always say?” you might argue, and the answer is yes, it’s a relentless process that season after season brings us to raise the bar higher and higher. The result is a SUNNEI 2.0, where everything made before is used as the basis to develop something new, every feature blooming with an explosion of colors, textures, prints and materials. These elements undoubtedly make rich looks - ideal for a show - and equally, picturing single items in somebody’s wardrobe is easy.
The crochet fur on ready-to-wear and headpieces is probably what you’ll remember this show for, together with the comeback of 1000chiodi shoes, spherical jewels filled with unidentified liquids and the sense of having taken part in a once-in-a-lifetime experience.
KEYWORDS TO MAKE THE FW23 SHOW MUSIC WERE : Acoustic illusion / Concrète-inspired / Ritual expression.
SET UP: STUDIO MARE
SOUND DESIGN: TOCCI
MAKE UP: CLAUDIA MALAVASI @W-MManagement
HAIR: RAMONA ESCHBACH @TotalWorld
MODELS: SUNNEI Team