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SUNNEI MOMENTO 02: L'ESSENZIALE STUDIO + GALLERY OPENING
MOMENTO SUNNEI 02 marks the release of the latest issue of L’Essenziale Studio and offers the occasion to unveil SUNNEI’s new gallery space, inaugurated with a special presentation of works by Anastasia Sosunova—the featured artist on the magazine’s cover.
In line with SUNNEI’s ongoing commitment to supporting promising, Milan-based projects, this issue includes a few pages dedicated to a visual journey through the SUNNEI Store-Café-Gallery, alongside an exclusive interview with Loris Messina and Simone Rizzo.
+ WATCH THE VIDEO
SUNNEI MOMENTO 01: MIDCAREER WRITING BY FEDERICO SARGENTONE
On Thursday, March 27th at 6:30 PM, we hosted the first in a series of private events hosted at the SUNNEI flagship Store-Café-Gallery: the launch of Midcareer Writing, a brilliant book by Federico Sargentone.
More than just a traditional book launch, this event saw Federico not only discussing the themes of his book with Lukas Kubina - writer and co-founder of Sorry Press - but also engaging with our guests through a game featured in its final pages.
As this is a private event with a limited number of guests, but the whole community was invited to watch the live on our Youtube.
+ WATCH THE VIDEO
OPENING NEW FLAGSHIP STORE-CAFE-GALLERY
On March 1st, the new SUNNE Flagship Store-Cafe-Gallery opened its doors with a special event.
Located within the brand's headquarters, Palazzina Sunnei, the store, designed with 2050+, redefines retail by blending the boundaries between conception and consumption.
The café offers a carefully selected menu of food and beverages in a welcoming environment where visitors can relax and connect.
Have a question about a garment? The designer might just come downstairs to answer it.
More than just a store, it's a dynamic hub where fashion, design, art, music, and cultural experiences merge.
+ SEE MORE ABOUT THE STORE
SUNNEI x CAMPER: PELOTISSIMA BY ANDREA ARTEMISIO
The launch of the SUNNEI x CAMPER Pelotissima Shoes is accompanied by the release of the official campaign shot by Andrea Artemisio, which embodies the surreal and vibrant essence of this design.
+ VIEW THE CAMPAIGN
FW25 SHOW
FW25 is about a brand and its formula—the SUNNEI Formula. You can buy into it, or you can walk away. That decision, at its core, is fashion in its rawest state: a transaction. A point where desire meets reality, where something moves from us to you.
Today it’s all about trying to sell an idea—especially when it comes to fashion—but often, the materialization of that idea, and eventually, the idea of selling it to people gets lost in the process.
Every season, a brand steps onto the stage like an actor, offering a fresh take on its own role. If you’re here, we imagine you know SUNNEI at least a little—and by now, you know we love to toy with expectations. But this time, as we pull off our latest act of “fashion magic,” maybe the moment calls for something else—a bit of fashion realism.
+ WATCH THE OFFICIAL VIDEO
FIRST POP-UP STORE IN PARIS
During January 2025's Paris Men’s Fashion Week, we unveiled our first-ever Pop-Store in the heart of Le Marais. We kicked things off with a launch event that welcomed over 400 guests, and from January 20 to 25, our community was invited to immerse themselves in the SUNNEI universe through all five senses: viewing SUNNEI Objects, trying on ready-to-wear pieces, experiencing the scents of the SUNNEI x mid/night 00.00 collection, all while the beats of Radio SUNNEI set the tone.
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SUNNEI x mid/night 00.00
SUNNEI and mid/night 00.00 unite in a collection of self-care essentials, designed to be at hand 24/7, anytime, anywhere.
This limited-edition capsule collection features four products that embody the core values and aesthetic sensibilities of both brands, from formulation to packaging, and are sized to fit perfectly in your bag.
ACQUA VISO, BURROCACAO, CREMA MANI, PROFUMO SOLIDO.
Purchasing the entire kit, customers receive a special card featuring NFT technology. By tapping the card, it is possible to access exclusive audiovisual content that reveals the secrets of how to make the most of each product, following SUNNEI X mid/night 00.00 tips.
+ EXPLORE THE COLLECTION
'10 YEARS FEEL LIKE 100' SS25 SHOW
The 10-year anniversary show had been teased in past days announcing the theme 10 feel like 100, which came to life on the runway with the feature of elderly models.
To explain what they mean by “10 feel like 100”, SUNNEI’s founders said: “over this decade we’ve traveled through time to the point of losing all sense of it.” So this season the point is about distortion of time.
The location was Lia Rumma gallery in Milan, an ode to the community of creatives and artists around the brand.
The print series of the season features women faces drawn by Marylène Fantoni (co-founder Loris Messina’s mother) in the 1980s which were then set in a futuristic dystopian background. They will be already available soon after the show.
On the runway we presented the second SUNNEI x CAMPER collaboration, whose name is T100 Pelotissima. Four shoe styles playful in their color combinations and featuring an innovative double-sole design.
+ WATCH THE SHOW
SUNNEI cc-tapis: RUGS CAPSULE COLLECTION
A limited release of the exclusive SUNNEI cc-tapis rugs is now available on sunnei.it.
Seven distinctive rugs have been developed, each echoing the color combination and original animal-shaped cutouts of the 72sqm Runway Rug from SUNNEI’s FW24 show.
The resonance of the massive rug from the show, made us decide to create these purchasable variants for the community. This is a limited release and more will become available in autumn.
These 7 styles are characterized by seven different sizes. Each rug echoes the color combination and original animal-shaped cutouts of the iconic Runway Rug.
Made with robotufting technology in cc-tapis’ Milanese prototyping center, the collection is created with Econyl® yarn, an innovative material made from nylon waste. A material that can be regenerated time and time again.
FORONE: SUNNEI x CAMPER
The first creative collaboration between Camper and SUNNEI presents the FORONE, a one-shoe concept that reinvents the way we think about footwear. Sold as a single shoe that is 100% symmetrical, with no left or right, the FORONE can be worn on either foot. There are 5 colorways to play with so the wearer can customize their matching or mismatched pair.
+ EXPLORE THE COLLECTION
MILAN DESIGN WEEK 24: SUNNEI x cc-tapis - THE PROCESS
During Milan Design Week, our Head Quarters' doors are open for our community to visit SUNNEI x cc-tapis - THE PROCESS.
SUNNEI x cc-tapis: The Process' is a multi-sensory retrospective installation that looks back at the collaborative journey culminating in the unveiling of the 72 square-meter rug at our FW24 Show.
FW24 SHOW
Sooner or later in life, everyone wishes they had a superpower, don’t we all? And in this industry, a mind-reading vending machine would certainly have the longest queue. How many thoughts never get the chance to be expressed, how many others get distorted on their journey from mind to mouth? Take models. Who ever cares about what they think? This season, we are giving their reflections some space by using them as the soundtrack of the show.
One by one, models and their thoughts enter the scene, and their walk is not on a catwalk but on the gigantic rug: the fruit of a collaboration with the design brand cc-tapis.
Moreover, at the SUNNEI FW24 show, several models were spotted holding shoes concealed by vibrant covers adorned with the text "SUNNEI CAMPER, JUNE 2024".
WHATEVER CAPSULE COLLECTION EVENT
The FW23 Whatever Print capsule collection was celebrated with an event at our flagship store in Milano.
For the occasion, the artist behind the Whatever Print - a member of the SUNNEI team - hand-painted the store window with some of the most iconic elements from the capsule collection.
For those who didn’t have the chance to be there, we offered the opportunity to download 5 different artworks from the Whatever collection on sunnei.it
+ DISCOVER THE WINDOWS' MAKING OF
SUNNEI SS24 SHOW
If everybody says “come to our show and watch it”, we say “come and please, do not just watch”. Our guests, whether physically or digitally present, are never just a part of the set design; they are ingredients of the experience, just as much as the collection and models. And this time we are saying “Come, watch, and express your thoughts on what you see”, because the audience has always something to say.
At SUNNEI, collection and show are never two separate entities accidentally crossing the same road. From moment zero there’s a clear image founders Loris Messina and Simone Rizzo seek to instill in their community's collective consciousness, using clothing and performance serve as instruments to materialize their vision.
When browsing our new collection, we don’t hope to hear you say “This is something I would have never expected from SUNNEI”, you should look at it and feel the soothing sensation that SUNNEI is never-changing while being never the same.
+ WATCH THE SHOW
SUNNEI x MEDIA ISSUE 2
After a two-year-long collaborative journey, we launched MEDIA Issue 2. This release is the result of a team effort between MEDIA’s team and SUNNEI, who sponsored this publication and followed the whole process: from concept definition to launch event.
This magazine is different from anything else you’ve ever seen. Every element is either red or green, meaning that looking at its pages through the visor bundled with the issue, every red part disappears, altering the viewer’s perception of what they see.
The launch of MEDIA Issue 2 has been celebrated with a special event at SUNNEI's Milanese flagship store in Via Vincenzo Vela 8.
+ DISCOVER THE MAGAZINE
+ DISCOVER THE MAGAZINE
SUNNEI HIGHSNOBIETY
What better time to unveil a design collab if not during Design Week? On April 19th, we revealed the special Objects we made with HIGHSNOBIETY. This launch was celebrated with an event at SUNNEI’s flagship store and a special window.
+ DISCOVER THE CAPSULE COLLECTION
NEW PROTOTIPO 5 SUNGLASSES
First seen on the SS23 runway, the PROTOTIPO 5 sunglasses caught our community's attention for their special shape featuring rounded lines and a single rounded-shape lens.
Now available on sunnei.it, the five color variations go from cream to black, with three natural colored shades in between, which are havana, caramel and dark brown.
+ SEE MORE ON INSTAGRAM
+ SEE MORE ON INSTAGRAM
SUNNEI FW23 SHOW
On the occasion of this FW23, we exposed SUNNEI’s beating heart, our team and our energy and we did it inside our home.
Guests were part of something special, going beyond the concept of “runway”.
Catharsis is a process of purification aimed at expelling bad energy and absorbing positivity, this is more or less what happened. It’s a ritual connecting whoever is in the room, no matter if you are part of the audience, no one is just a watcher at SUNNEI shows. Because each season, the aim is to create an interaction between Loris Messina and Simone Rizzo, guests, models and location.
The crochet fur on ready-to-wear and headpieces is probably what guests will remember this show for, together with the comeback of 1000chiodi shoes, spherical jewels filled with unidentified liquids and the sense of having taken part in a once-in-a-lifetime experience.
Guests were part of something special, going beyond the concept of “runway”.
Catharsis is a process of purification aimed at expelling bad energy and absorbing positivity, this is more or less what happened. It’s a ritual connecting whoever is in the room, no matter if you are part of the audience, no one is just a watcher at SUNNEI shows. Because each season, the aim is to create an interaction between Loris Messina and Simone Rizzo, guests, models and location.
The crochet fur on ready-to-wear and headpieces is probably what guests will remember this show for, together with the comeback of 1000chiodi shoes, spherical jewels filled with unidentified liquids and the sense of having taken part in a once-in-a-lifetime experience.
SUNNEI BLISS JUMPER COMEBACK
Reviving one of SUNNEI’s most iconic styles from the brand’s archive, a limited quantity of Bliss Jumper has been made available again on sunnei.it and at our Milanese flagship store.
Introduced with the Fall Winter 2019 collection and requested by our community since then, this piece channels the brand’s usual 90s’ nostalgia with its wallpaper-like landscape pattern.
Introduced with the Fall Winter 2019 collection and requested by our community since then, this piece channels the brand’s usual 90s’ nostalgia with its wallpaper-like landscape pattern.
NEW LABAULETTO AND LACUBETTO BAGS
Two of SUNNEI’s most recognizable designs, Labauletto and Lacubetto bags are part of a family in constant expansion with releases of new colorways and style variants every season.
The SS23 iterations have been captured by Imruh Asha and Alessio Bolzoni.
DO WHAT YOU WANT COLLECTION
Do What You Want is SUNNEI’s perfect basic: a selection of monochromatic pieces customisable with black or white iron-on SUNNEI logos.
Reflecting the universality of these items, a campaign featuring 100 individuals was shared on IG.
+ CLICK HERE TO SEE THE CAMPAIGN
JOE BOFFER
Everybody was saying "job offer" at Palazzina Sunnei. One day, when someone from the team asked who was Joe Boffer, meaning “the person everybody kept mentioning”, a general laughter unleashed. This play on words is what stands behind this special SS23 t-shirt collection.
Today, do you feel like being the Head Of Fashion? Or do you feel more like a Trend Forecaster? Are you a Buyer or a Free-Lance? Shall we call you Art Director or Joe Boffer?
SUNNEI SS23 SHOW
The SS23 show takes place in Palazzina SUNNEI. The room is white: a container for infinite possibilities. Here, reality, for whatever the word means, can be distorted, turned upside down through our lens.
All of a sudden, spectators in their own not-SUNNEI clothing become models and walk the catwalk upstream. Inside the microscopic non-space of a revolving door something happens. A transformation occurs in the blink of an eye and the model is now in full SUNNEI gear. Who is the onlooker, and who is the one who is looked at?
INTRODUCING THE GOMMA BAG
Gomma means rubber, these bags are named after the material they are made of.
GOMMA21 BAG: medium size handbag composed of 21 rubber bands.
GOMMA5 BAG: crossbody mini bag composed of 5 rubber bands.
GOMMA3 BAG: cardcase composed of 3 rubber bands.
SUNNEI System Vol.2
SUNNEI System Vol.2 is our third vinyl record.
As for the previous ones, it includes the soundtrack of one of our shows (the SS22 one) and three unreleased tracks.
The Spring Summer 22 runway was the one where all models were wearing the Prototipo 3 sunglasses we unveiled on that occasion, which is why they are also protagonists of this vinyl’s sleeve. Indeed, the 3D avatar’s eyes depicted on the cover are hidden by a Prototipo 3 sticker easy off and on.
+ DISCOVER SUNNEI SYSTEM VOL.2
+ WATCH THE VIDEO
SUNNEI x Bloc Studios
SUNNEI x Bloc Studios is a collaboration in which Loris Messina and Simone Rizzo’s vision meets Sara Ferron Cima's material-driven approach in a collection transforming all the objects typically found in a dining room into one-of-a-kind marble pieces.
On occasion of the 2022 Milano Design Week, these pieces are protagonists of a special installation which can be visited from June 6th to June 12th 2022.
Simultaneously, the third SUNNEI Objects collection has also been unveiled.
+ DISCOVER MORE HERE
SUNWEAR, OUR FIRST BEACHWEAR COLLECTION
Sunwear is SUNNEI's take on beachwear. Featuring the brand's signature stripe pattern and an evolution of the tortoise print expanded to fit one piece swimsuits and lightweight cover ups, the collection comes in both men's and women's styles.
+ DISCOVER THE CAMPAIGN
ANNOUNCING SUNNEI x NABA MENTORSHIP PROGRAMME
In order to promote excellence in academic disciplines, NABA, Nuova Accademia di Belle Arti and SUNNEI are delighted to announce a new Mentorship programme born from the encounter of these two excellences in fashion and education.
Offering a full scholarship for the Master of Arts in Fashion Design starting in October 2022 in Milan, SUNNEI looks towards the future by supporting one student who will be able to show their innovative vision.
In addition to the scholarship, the winner will be supported by the Milanese brand created by Loris Messina and Simone Rizzo for the whole duration of their academic journey at NABA.
+ CLICK HERE TO KNOW MORE
LAPIETRA: A SPECIAL INFLATABLE AND PACKABLE INSTALLATION
Lapietra is a special inflatable fixture created in collaboration with Italian design collective Parasite 2.0.
This PVC prop was designed to fit SUNNEI’s Labauletto and Lacubetto Bag.
Light and packable, Lapietra puts a spin on circularity by going on an international retail tour, starting from GR8 Tokyo in early April.
+ SEE MORE HERE
+ DISCOVER THE LABAULETTO & LACUBETTO COLLECTION
NEW REVERSIBLE COLLECTION
The windows of SUNNEI’s Milanese flagship have taken on a new guise in occasion of the launch of the Reversible Collection.
+ DISCOVER THE REVERSIBLE COLLECTION
SUNNEI FW22 SHOW / SET BY 2050+
Milan’s urban landscape provides the backdrop for the set designed and curated by 2050+ and SUNNEI: a temporary cinematic stage exposing the hectic spectacle of the fashion industry.
The aesthetics of the stage – conceived as a transportable, technical infrastructure – echoes that of a movie set: a two-tier tribune, 60 meters in length, accommodating guests, inviting them to become participants of a staged act. Suspended above their heads, a bridge structure supports props and other devices: cranes, butterflies, balloons and grip clouds, all with various textures, materials and colors overlapping one another.
Photo by Nicolò Panzeri
SUNNEI FW22 SHOW
The Fall Winter 2022 show represents a moment of irony in the midst of the Fashion Week craze, a little pause from the frenzy that pushes us through these times.
At the show, models run instead of walking which is why guests are asked to record all their footage in slow motion. That’s how attendees become part of the spectacle, simultaneously main characters and directors.
+ DISCOVER THE COLLECTION
Launching RADIO SUNNEI
Radio SUNNEI is a platform to listen and watch with no breaks.
A journey through live sets and assorted mixes integrated with exclusive visuals and user generated content. A perpetual flow of hypnotising sounds and imagery.
SUNNEI Objects II
SUNNEI Objects II is a collection of pieces of disparate nature through which the brand's aesthetic vision gets exalted by the excellence of Made-In-Italy craftsmanship.
On the occasion of the launch, on January 17th and 18th 2022 a private viewing of the collection is hosted at the brand’s headquarter with a special set up accessible by appointment only.
With the launch of Objects II on sunnei.it, a new feature becomes available for our community. Thanks to augmented reality, the new pieces can be visualized in your surrounding space as a support in the decision-making phase.
+ DISCOVER MORE
"SUNNEI OFFICE” ON OFFICE MAGAZINE 16
Playing with the name of the brand and that of the magazine, SUNNEI OFFICE is a special project centered on what is like being part of the SUNNEI team .
The whole team was photographed for this eight-page-project close to founders Loris Messina & Simone Rizzo.
LABAULETTO BAGS SPOTTED IN LA
Famous people wearing the Labauletto Bags caught by paparazzi Jesal Parshotam
SUNNEI Canvas FW22 at the brand’s HQ
In occasion of the launch of the SUNNEI Canvas Fall Winter 22 collection, a special coral set up appeared inside the brand’s showroom in Milan.
This color recurs in all elements related to this Canvas release (as blue and yellow were associated to the previous two seasons), including special packagings and our showrooms in Milan and New York.
Photo: special set up at our Milanese showroom inside the brand’s headquarter
SUNNEI LAUNCHES A CAPSULE COLLECTION FOR PETS
SUNNEI has just unveiled its first dogwear collection comprising of pet hoodies, t-shirts, trench coats, collars and leashes which are available in different sizes and colors.
+ DISCOVER THE COLLECTION
SUNNEI FIESTA IN NEW YORK CITY
SUNNEI’s community was gathered in occasion of our first party in New York City. Set inside the brand’s future showroom area, the night was livened up by the live DJ set by SUNNEI long-time friend and collaborator TOCCI.
SPRING SUMMER 2022 SHOW
The SPRING SUMMER 22 show corresponds with the tangible apotheosis of a new dimension of the label which guests get to explore first hand through an impalpable yet revealing experience at a real life presentation designed in collaboration with interdisciplinary agency 2050+.
A crescendo of uncomfortable white lights welcomes guests in the gallery, teleporting them through time and space. The bright escalation is so disturbing that a filter is needed to get through it. It’s a new iteration of the brand’s sunglasses, the PROTOTIPO 3 that attendees collected before entering the aisle.
The experimental garments adorning models are the testimony of the brand’s acquired maturity where minimalism of lines and explosion of colors and sophisticated processes are at their finest balance.
Right after the presentation, the Spring Summer 2022 journey continues on sunnei.it where a limited quantity of PROTOTIPO3 sunglasses are immediately available, together with some of the Labauletto Bags the community requested the most.
DINNER AT PALAZZINA SUNNEI
During Design Week, SUNNEI invited its community to a special dinner taking place at the brand’s headquarter.
After an aperitivo inside Palazzina Sunnei, guests were surprised by being asked to exit the building and discover that the meal would be served at a more than 30 mts long table installed in the middle of the street heading to the label’s main offices.
This was the surreal ambience conceived to host a memorable moment of conviviality after a long time and enjoy the excuisite prepared by SUNNEI friend and collaborator Anna Velardi.
SUNNEI STORE: INSTALLATION DESIGNED BY NM3
In occasion of the Milano Design Week, SUNNEI is unveiling an installation designed by NM3 whose presence transforms and enriches the area in front of the brand’s flagship store in Via Vela, 8.
The piece consists of a steel cube with two extensions on the sides so that it becomes possible to sit on it. A maple tree rises from the center of the metallic structure, blending two diverse elements that together give life to a unique union.
Together with the new outdoor set up, a special window sticker featuring the looks of the new collection welcomes our visitors and passers-by.
The inauguration of this upgraded version of the store was used as an opportunity to gather the brand’s network and celebrate with an event.
SUNNEI OBJECTS POP UP RINASCENTE MILANO
From September 1st to September 30th, the first SUNNEI Objects collection can be found at a custom corner on the -1 floor at Rinascente Milano.
SS22 Canvas Reality By SUNNEI
SS22 Canvas Reality by SUNNEI is a special project where real and unreal, pixels and flash are merged in an oneiric flux.
A paradoxical clash resulting from the combination of Canvas’ digital nature and SUNNEI founders’ urge to act as interpreters of what they have experienced first-hand over the past year. The SS22 Canvas collection reflects a period in which the brand’s headquarter was the only alternative to home and the team members were the only people they interacted with. Taking from this unparalleled situation, the range sees the current SUNNEI team morphing into a set of 3D avatars modelling the collection, coming to life through an immersive audio-visual experience blurring the lines between reality and technology. From June 19th to June 27th, the label’s freshly inaugurated space at Palazzina Sunnei becomes the scenario of this surreal itinerary.
Building upon Canvas’ raison d’être as “a parallel line providing a collection of blank signature pieces for retailers to customise to their liking by selecting textiles, colours, shapes and other details through a dedicated digital platform”, in this third edition SUNNEI is extending the customising experience to final clients for the first time ever.
A paradoxical clash resulting from the combination of Canvas’ digital nature and SUNNEI founders’ urge to act as interpreters of what they have experienced first-hand over the past year. The SS22 Canvas collection reflects a period in which the brand’s headquarter was the only alternative to home and the team members were the only people they interacted with. Taking from this unparalleled situation, the range sees the current SUNNEI team morphing into a set of 3D avatars modelling the collection, coming to life through an immersive audio-visual experience blurring the lines between reality and technology. From June 19th to June 27th, the label’s freshly inaugurated space at Palazzina Sunnei becomes the scenario of this surreal itinerary.
Building upon Canvas’ raison d’être as “a parallel line providing a collection of blank signature pieces for retailers to customise to their liking by selecting textiles, colours, shapes and other details through a dedicated digital platform”, in this third edition SUNNEI is extending the customising experience to final clients for the first time ever.
NEW PALAZZINA 2021
One year after the inauguration of the brand’s headquarter - known as Palazzina Sunnei - we are glad to announce its most recent transformation: the annexation of Palazzina 2.
Following to the team’s explosive growth and the label’s evolution, Palazzina 2 is a supplementary 400 sqm building allowing SUNNEI to relocate all of its core activities in-house.
The freshly-added three floors gave us the chance to adjust and redefine the purpose of each area of both structures based on what was needed to have a self-sufficient ecosystem. The two complementary wings include dedicated work areas, break corners, meeting rooms, a garden, a kitchen and much more.
CLICK HERE TO WATCH THE WHOLE GALLERY
SUNNEI OBJECTS’ FIRST COLLECTION
SUNNEI Objects is a new line that was conceived to mirror our daily activities, habits and interests which indeed include much more than getting dressed.
DISCOVER MORE HERE
SUNNEI REVERSIBLE COLLECTION
SUNNEI REVERSIBLE is a unisex capsule collection composed of four full looks which can be worn on both sides as they feature different color combinations.
For the occasion, videomaker Van Khokhlov enhanced the special characteristic of this new selection through a visual project centered on the process of putting off and on clothes. An action that had been previously explored by SUNNEI which this time gets enriched by the gesture of reversing each piece.
DISCOVER MORE HERE
NEW 1000CHIODI SHOES
Our new 1000CHIODI Shoes are now available: the name adopts the Italian lexicon to refer to countless studs that characterize this model while continuing the brand’s recurrent use of the language spoken in the country the label is based in.
1000: adjective, /’milːe/, denoting a quantity consisting of one more than nine hundred ninety nine and one less than one thousand and one.
chiodi: plural noun, /’kjɔdi/, Italian translation of “nails”, A slim, pointed piece of metal hammered into material as a fastener.
SPRING SUMMER 21 DREAMY SHOES
The SS21 Dreamy campaign features some of the new season’s styles being worn by a group of paratroopers.
Click here to watch the whole video
FALL WINTER 2021 MAIN COLLECTION & SHORT MOVIE
With its Fall Winter 2021 project, SUNNEI gives physicality to the digital territory as it uses the material nature of the screen as the essence of its contents. The short movie that corresponds to the official launch of the collection encapsulates these elements in a dreamlike, hallucinating film suspended in time and space.
The official photos present the models smashed against the screen of the viewer, once again giving realness to virtual images and reflecting how Loris Messina and Simone Rizzo think it is worth communicating the collection.
CLICK HERE TO WATCH THE SHORT MOVIE
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