Two of SUNNEI’s most recognizable designs, Labauletto and Lacubetto bags are part of a family in constant expansion with releases of new colorways and style variants every season.

The SS23 iterations have been captured by Imruh Asha and Alessio Bolzoni.

+ CLICK HERE TO SEE THE CAMPAIGN

Do What You Want is SUNNEI’s perfect basic: a selection of monochromatic pieces customisable with black or white iron-on SUNNEI logos.

Reflecting the universality of these items, a campaign featuring 100 individuals was shared on IG.

+ CLICK HERE TO SEE THE CAMPAIGN

The SS23 show takes place in Palazzina SUNNEI. The room is white: a container for infinite possibilities. Here, reality, for whatever the word means, can be distorted, turned upside down through our lens.

All of a sudden, spectators in their own not-SUNNEI clothing become models and walk the catwalk upstream. Inside the microscopic non-space of a revolving door something happens. A transformation occurs in the blink of an eye and the model is now in full SUNNEI gear. Who is the onlooker, and who is the one who is looked at?

+ DISCOVER THE COLLECTION

Gomma means rubber, these bags are named after the material they are made of. 

GOMMA21 BAG: medium size handbag composed of 21 rubber bands. 
GOMMA5 BAG: crossbody mini bag composed of 5 rubber bands.
GOMMA3 BAG: cardcase composed of 3 rubber bands.

+ DISCOVER THE COLLECTION

SUNNEI System Vol.2 is our third vinyl record.
As for the previous ones, it includes the soundtrack of one of our shows (the SS22 one) and three unreleased tracks.

The Spring Summer 22 runway was the one where all models were wearing the Prototipo 3 sunglasses we unveiled on that occasion, which is why they are also protagonists of this vinyl’s sleeve. Indeed, the 3D avatar’s eyes depicted on the cover are hidden by a Prototipo 3 sticker easy off and on. 

+ DISCOVER SUNNEI SYSTEM VOL.2
+ WATCH THE VIDEO

SUNNEI x Bloc Studios is a collaboration in which Loris Messina and Simone Rizzo’s vision meets Sara Ferron Cima's material-driven approach in a collection transforming all the objects typically found in a dining room into one-of-a-kind marble pieces.

On occasion of the 2022 Milano Design Week, these pieces are protagonists of a special installation which can be visited from June 6th to June 12th 2022.

Simultaneously, the third SUNNEI Objects collection has also been unveiled.

+ DISCOVER MORE HERE

Sunwear is SUNNEI's take on beachwear. Featuring the brand's signature stripe pattern and an evolution of the tortoise print expanded to fit one piece swimsuits and lightweight cover ups, the collection comes in both men's and women's styles.

+ DISCOVER THE CAMPAIGN

Lapietra is a special inflatable fixture created in collaboration with Italian design collective Parasite 2.0.

This PVC prop was designed to fit SUNNEI’s Labauletto and Lacubetto Bag.

Light and packable, Lapietra puts a spin on circularity by going on an international retail tour, starting from GR8 Tokyo in early April.

The windows of SUNNEI’s Milanese flagship have taken on a new guise in occasion of the launch of the Reversible Collection.

Milan’s urban landscape provides the backdrop for the set designed and curated by 2050+ and SUNNEI: a temporary cinematic stage exposing the hectic spectacle of the fashion industry.
The aesthetics of the stage – conceived as a transportable, technical infrastructure – echoes that of a movie set: a two-tier tribune, 60 meters in length, accommodating guests, inviting them to become participants of a staged act. Suspended above their heads, a bridge structure supports props and other devices: cranes, butterflies, balloons and grip clouds, all with various textures, materials and colors overlapping one another.

Photo by Nicolò Panzeri

The Fall Winter 2022 show represents a moment of irony in the midst of the Fashion Week craze, a little pause from the frenzy that pushes us through these times.

At the show, models run instead of walking which is why guests are asked to record all their footage in slow motion. That’s how attendees become part of the spectacle, simultaneously main characters and directors.

+ DISCOVER THE COLLECTION

Radio SUNNEI is a platform to listen and watch with no breaks.
A journey through live sets and assorted mixes integrated with exclusive visuals and user generated content. A perpetual flow of hypnotising sounds and imagery.

+ TUNE IN NOW

SUNNEI Objects II is a collection of pieces of disparate nature through which the brand's aesthetic vision gets exalted by the excellence of Made-In-Italy craftsmanship.

On the occasion of the launch, on January 17th and 18th 2022 a private viewing of the collection is hosted at the brand’s headquarter with a special set up accessible by appointment only.

With the launch of Objects II on sunnei.it, a new feature becomes available for our community. Thanks to augmented reality, the new pieces can be visualized in your surrounding space as a support in the decision-making phase.


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Playing with the name of the brand and that of the magazine, SUNNEI OFFICE is a special project centered on what is like being part of the SUNNEI team .

The whole team was photographed for this eight-page-project close to founders Loris Messina & Simone Rizzo.

+ CLICK HERE TO SEE ALL THE PHOTOS

Famous people wearing the Labauletto Bags caught by paparazzi Jesal Parshotam

+ CLICK HERE TO WATCH THE WHOLE GALLERY

In occasion of the launch of the SUNNEI Canvas Fall Winter 22 collection, a special coral set up appeared inside the brand’s showroom in Milan.
This color recurs in all elements related to this Canvas release (as blue and yellow were associated to the previous two seasons), including special packagings and our showrooms in Milan and New York.

Photo: special set up at our Milanese showroom inside the brand’s headquarter

SUNNEI has just unveiled its first dogwear collection comprising of pet hoodies, t-shirts, trench coats, collars and leashes which are available in different sizes and colors. 

+ DISCOVER THE COLLECTION

SUNNEI’s community was gathered in occasion of our first party in New York City. Set inside the brand’s future showroom area, the night was livened up by the live DJ set by SUNNEI long-time friend and collaborator TOCCI.

+ SEE MORE HERE

The SPRING SUMMER 22 show corresponds with the tangible apotheosis of a new dimension of the label which guests get to explore first hand through an impalpable yet revealing experience at a real life presentation designed in collaboration with interdisciplinary agency 2050+.



A crescendo of uncomfortable white lights welcomes guests in the gallery, teleporting them through time and space. The bright escalation is so disturbing that a filter is needed to get through it. It’s a new iteration of the brand’s sunglasses, the PROTOTIPO 3 that attendees collected before entering the aisle.



The experimental garments adorning models are the testimony of the brand’s acquired maturity where minimalism of lines and explosion of colors and sophisticated processes are at their finest balance.

Right after the presentation, the Spring Summer 2022 journey continues on sunnei.it where a limited quantity of PROTOTIPO3 sunglasses are immediately available, together with some of the Labauletto Bags the community requested the most.

+ SHOP NOW A PREVIEW OF SS22 PROTOTIPO 3 SUNGLASSES


+ SHOP NOW A PREVIEW OF SS22 LABAULETTO BAGS

During Design Week, SUNNEI invited its community to a special dinner taking place at the brand’s headquarter.

After an aperitivo inside Palazzina Sunnei, guests were surprised by being asked to exit the building and discover that the meal would be served at a more than 30 mts long table installed in the middle of the street heading to the label’s main offices.

This was the surreal ambience conceived to host a memorable moment of conviviality after a long time and enjoy the excuisite prepared by SUNNEI friend and collaborator Anna Velardi.

SEE MORE HERE

In occasion of the Milano Design Week, SUNNEI is unveiling an installation designed by NM3 whose presence transforms and enriches the area in front of the brand’s flagship store in Via Vela, 8.

The piece consists of a steel cube with two extensions on the sides so that it becomes possible to sit on it. A maple tree rises from the center of the metallic structure, blending two diverse elements that together give life to a unique union.

Together with the new outdoor set up, a special window sticker featuring the looks of the new collection welcomes our visitors and passers-by.

The inauguration of this upgraded version of the store was used as an opportunity to gather the brand’s network and celebrate with an event.

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From September 1st to September 30th, the first SUNNEI Objects collection can be found at a custom corner on the -1 floor at Rinascente Milano.

SUNNEI Objects is a new line that was conceived to mirror our daily activities, habits and interests which indeed include much more than getting dressed.

DISCOVER MORE HERE

The SS21 Dreamy campaign features some of the new season’s styles being worn by a group of paratroopers.

Click here to watch the whole video

Once more, SUNNEI and Italian photographer Andrea Artemisio teamed up to bring to life the label’s latest advertising campaign featuring the Spring / Summer 2021 collection.



Reflecting the brand’s magnetism to interpret the real-fake dualism and today's permeation of digital & physical, the project centers on the green screen.



The assumption that this tool has meaning only when used for virtual effects is disregarded which transports viewers to the set of a movie left to open interpretation.


Shot by Andrea Artemisio
Styled by Vittoria Cerciello

Discover more here

The utopian search of the perfect t-shirt has come to an end: SUNNEI has just found the right equation to release a product that is shaped on its owner.

SUNNEI’s ultimate t-shirt balances those ingredients that have always characterized the brand:

- Made In Italy: just like each and every SUNNEI piece

- Quality: jersey t-shirts in 100% high-end cotton

- Community: giving them a plain t-shirt to customize using white and/or black iron-on logo transfers


The result is the Do What You Want T-Shirt: a set of genderless high quality monochromatic short sleeve and long sleeve t-shirts with no logo that are suitable to everyone thanks to the brand’s widest range of sizes (from XXS to XXL) added to a broad variety of bold & basic colors and the chance to modify the item on their taste.
 
On the 16th of February these special items will become available as a SUNNEI exclusive on sunnei.it and inside the brand’s Milanese Flagship store.

After launching a never-ending videogame without any objective to introduce the SUNNEI Canvas Fall Winter 21 collection, the brand has finalized its gaming venture with the release of a gameplay.

The ten-minute video stars Nick, who is also one of the individuals who gave life to the videogame with his colleagues at Wanted 5 Games.

Thanks to the gameplay our community can go through all the steps of the Canvas game with Nick: from the choice of a character to the end of the duel.

Watch the video here

Play with the video game on www.playsunnei.it

The ironic yet light-hearted spirit of the brand was manifested in the show through the scheme determining the distribution of the 100 guests who attended the physical event.

Inspired by the most popular subject sketched on teenagers’ school diaries, the idea was that guests could be part of something bigger than they could ever imagine.

DISCOVER MORE HERE

The launch of the Spring Summer 2021 collection is the occurrence which has been elected to host the return to real-life events for SUNNEI and its first-time attendance as part of the Women Fashion Week calendar. 

The event - which took place inside the empty swimming pool of the Lido Di Milano - expresses the brand’s ability to give a positive sign besides the need to present the collection.

A laid-back and relaxing moment which was aimed to make physical and digital guests embrace the brand’s spirit. While the sun was slowly going down, the brand invited everyone to experience a cathartic moment and enjoy pure beauty and creativity as a getaway from this year’s happenings. 

WATCH THE FULL VIDEO HERE

Milanese photographer Louis De Belle captured the new colors and shapes of the FW20 rubberized earrings in a series of video portraits.

Discover all the videos here

Starring:
Isabella
Maddalena
Maurilio
Miriam
Stefano

Home to the works of the founders duo Loris Messina & Simone Rizzo and their creative team, Palazzina SUNNEI is the freshly-inaugurated brand’s headquarter on three floors that has now become the heart of all activities.

Discover more about the Palazzina and the other meaningful SUNNEI spots in Milan on SUNNEI PLACES: a new section of SUNNEI.IT

DRIVEN BY THE SPECIAL CONNECTION BETWEEN THE BRAND AND ITS WORLDWIDE COMMUNITY, WE TEAMED UP WITH ITALIAN BIOTECH COMPANY LEONARDINO TO PRODUCE 500 PRAESIDIUM MASKS.
OUR LATEST COLLABORATION AIMS TO SPREAD OUR SPIRIT THROUGH THE MOST DIVERSE FORMS, BEYOND FASHION TRADITIONAL SCHEMES.
NOW PART OF EVERYBODY’S DAILY LIVES, THESE MASKS COME AS THE MEETING POINT BETWEEN INDUSTRY EXPERTS DEVELOPING CERTIFIED MEDICAL DEVICES AND OUR SIGNATURE STYLE.
UPCYCLED STRIPED POPLIN AND PLAIN KNIT SERVE AS THE BASIS OF HIGH FUNCTIONING PIECES WITH INSIDE POCKETS FOR TRIPLE-LAYER, DISPOSABLE FILTERS.
MASKS COME WITH EXTRA FILTERS AND ARE DONATED TO ALL E-STORE CLIENTS AND MEMBERS OF OUR COMMUNITY.

100 % TNT IN POLYPROPYLENE & LATEX FREE FILTER RECYCLABLE
         UPCYCLED COTTON WASHABLE
         MADE IN ITALY

100 % SUNNEI

On June 1st 2020, the SUNNEI + VALEXTRA capsule collection finally hits store floors and becomes available on Valextra’s e-commerce platform and through a selection of VALEXTRA’s flagship stores along with SUNNEI.IT where a limited edition of one piece per style will be purchasable.

The launch of EXTRA MILANO is celebrated into VALEXTRA Milanese store in Via Manzoni through a SUNNEI corner where the SUNNEI + VALEXTRA bags and wallet are exhibited using an ad-hoc display which also features the sci-fi robot unveiled in February 2020 during the presentation of the whole project.

As a way to enrich the team spirit of EXTRA MILANO, the corner includes a special selection of menswear and womenswear SUNNEI Spring Summer 2020 pieces matched with a series of Valextra bags in their signature off-white Pergamena version selected for the occasion by SUNNEI founders Loris Messina and Simone Rizzo.

SUNNEI introduces SUNNEI Features: a new series of transmedia projects developed by the brand’s network of creative people who will represent key elements of SUNNEI’s world through their artistic practices.

For its first chapter SUNNEI invited Ronni Campana who gave his interpretation of the SS20 DREAMY shoes through a collection of photographic images.

Discover more on the project in the new section of SUNNEI.IT

On occasion of the launch of its Spring Summer 2020 collection, SUNNEI carries on its long-term collaboration with Italian photographer Andrea Artemisio to present a brand new special project.

Artemisio’s signature style of storytelling and sculptural approach has been taken to a new narrative level bringing to real life the 45 looks that last June strolled down the runway. 

Artists, creatives, musicians, journalists and friends - among others - have come together to corroborate their belonging to the well-established brand’s community, this way reflecting the brand’s organic and multidisciplinary approach.

This time, the photographer’s take to subjects as objects of anthropological study gets subverted by a new sense of lightness captured by a kaleidoscopic crew of people embodying each look’s attitude and aesthetic.

Far from the traditional approach of advertising pictures, these images are rather the way in which the brand aims to freeze its aesthetic vision, sense of community and authentic interests through a photographic project with multi-layered significances.

Photography Andrea Artemisio
Styling Francesca Izzi
Casting Polly Paola Ruta
Make up Claudia Malavasi
Hair Marco Steri

DISCOVER MORE HERE

The newborn grey room inside SUNNEI Milanese store was the designated stage for a private performance in which hosts not only listened but also visually indulged in the harmonious sounds played by Portaguese harpist Beatrìz Cortesão.

Subverting the rather traditional notion of a safe area separating the artist from her public, the aim was to establish a more authentic connection between the two through carefully selected tracks and the intimacy of the space.

Known to the international scene for her talent playing classical music, Beatrìz uncovered her individual voice and more intimate side in occasion of the night’s performance.

The artist interpreted the following tracks:

Preludio Do Maggiore, J. S. Bach

La Source, Hasselmans

Moon River, Henry Mancini

Mirage, from the book “Five Poetical Studies”, C. Salzedo

Gymnopedie, E. Satie

SEE MORE HERE

ANATOMIE FLEUR - BERLIN BASED DUO COMPOSED BY AMANDINE CHEVEAU AND JEAN CHRISTIAN PULLIN - TOOK OVER THE BLUE SPACE OF SUNNEI STORE TO DELIVER A SURREAL ONE-OF-A-KIND EXPERIENCE.

JUST LIKE AN IMAGINARY CREATURE RISING UP FROM THE FLOOR, THE INSTALLATION FEATURED A WIDE SELECTION OF DYED FLOWERS* RECALLING THE COBALT SHADE OF THE SPACE. 

IN CONTRAST TO IT, A SELECTION OF YELLOW FLOWERS WAS OFFERED TO GUESTS AS THEIR OCCASION TO CONTRIBUTE TO THE PIECE BY INSERTING THEM INTO THE ARTISTS’ COMPOSITION.

THIS WAY THE DUO WENT BEYOND THE CONCEPT OF FLORAL INSTALLATION AS DECORATIVE OBJECT, GIVING SPACE TO A MUTUAL EXCHANGE AND TO AN EMOTIONAL EXPERIENCE FOR VIEWERS.

THEREFORE, THE PERSONAL TOUCH GIVEN BY EACH AND EVERY GUEST WAS THEY KEY THAT LED TO THE FINAL PIECE.

SEE MORE HERE

*BLUE ASPERAGUS 
GREEN ASPERAGUS 
BLUE CARNATIONS
BLUE ORCHIDS
BLUE ORTENSIA
PALE BLUE DELPHINUS
YELLOW CARNATIONS
YELLOW CHRYSANTHEMUM
EUCALYPTUS

Discover all the colorways of SUNNEI MINI BAGS through the shots created in collaboration with Milan based artist Bea De Giacomo and creative duo Cameranesi Pompili.

SEE THE FULL PROJECT HERE