After a two-year-long collaborative journey, we launched MEDIA Issue 2. This release is the result of a team effort between MEDIA’s team and SUNNEI, who sponsored this publication and followed the whole process: from concept definition to launch event.
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What better time to unveil a design collab if not during Design Week? On April 19th, we revealed the special Objects we made with HIGHSNOBIETY. This launch was celebrated with an event at SUNNEI’s flagship store and a special window.
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Guests were part of something special, going beyond the concept of “runway”.
Catharsis is a process of purification aimed at expelling bad energy and absorbing positivity, this is more or less what happened. It’s a ritual connecting whoever is in the room, no matter if you are part of the audience, no one is just a watcher at SUNNEI shows. Because each season, the aim is to create an interaction between Loris Messina and Simone Rizzo, guests, models and location.
The crochet fur on ready-to-wear and headpieces is probably what guests will remember this show for, together with the comeback of 1000chiodi shoes, spherical jewels filled with unidentified liquids and the sense of having taken part in a once-in-a-lifetime experience.
Introduced with the Fall Winter 2019 collection and requested by our community since then, this piece channels the brand’s usual 90s’ nostalgia with its wallpaper-like landscape pattern.
Two of SUNNEI’s most recognizable designs, Labauletto and Lacubetto bags are part of a family in constant expansion with releases of new colorways and style variants every season.
The SS23 iterations have been captured by Imruh Asha and Alessio Bolzoni.
Do What You Want is SUNNEI’s perfect basic: a selection of monochromatic pieces customisable with black or white iron-on SUNNEI logos.
Reflecting the universality of these items, a campaign featuring 100 individuals was shared on IG.
+ CLICK HERE TO SEE THE CAMPAIGN
Everybody was saying "job offer" at Palazzina Sunnei. One day, when someone from the team asked who was Joe Boffer, meaning “the person everybody kept mentioning”, a general laughter unleashed. This play on words is what stands behind this special SS23 t-shirt collection.
Today, do you feel like being the Head Of Fashion? Or do you feel more like a Trend Forecaster? Are you a Buyer or a Free-Lance? Shall we call you Art Director or Joe Boffer?
The SS23 show takes place in Palazzina SUNNEI. The room is white: a container for infinite possibilities. Here, reality, for whatever the word means, can be distorted, turned upside down through our lens.
All of a sudden, spectators in their own not-SUNNEI clothing become models and walk the catwalk upstream. Inside the microscopic non-space of a revolving door something happens. A transformation occurs in the blink of an eye and the model is now in full SUNNEI gear. Who is the onlooker, and who is the one who is looked at?
Gomma means rubber, these bags are named after the material they are made of.
GOMMA21 BAG: medium size handbag composed of 21 rubber bands.
GOMMA5 BAG: crossbody mini bag composed of 5 rubber bands.
GOMMA3 BAG: cardcase composed of 3 rubber bands.
SUNNEI System Vol.2 is our third vinyl record.
As for the previous ones, it includes the soundtrack of one of our shows (the SS22 one) and three unreleased tracks.
The Spring Summer 22 runway was the one where all models were wearing the Prototipo 3 sunglasses we unveiled on that occasion, which is why they are also protagonists of this vinyl’s sleeve. Indeed, the 3D avatar’s eyes depicted on the cover are hidden by a Prototipo 3 sticker easy off and on.
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+ WATCH THE VIDEO
SUNNEI x Bloc Studios is a collaboration in which Loris Messina and Simone Rizzo’s vision meets Sara Ferron Cima's material-driven approach in a collection transforming all the objects typically found in a dining room into one-of-a-kind marble pieces.
On occasion of the 2022 Milano Design Week, these pieces are protagonists of a special installation which can be visited from June 6th to June 12th 2022.
Simultaneously, the third SUNNEI Objects collection has also been unveiled.
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Sunwear is SUNNEI's take on beachwear. Featuring the brand's signature stripe pattern and an evolution of the tortoise print expanded to fit one piece swimsuits and lightweight cover ups, the collection comes in both men's and women's styles.
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In order to promote excellence in academic disciplines, NABA, Nuova Accademia di Belle Arti and SUNNEI are delighted to announce a new Mentorship programme born from the encounter of these two excellences in fashion and education.
Offering a full scholarship for the Master of Arts in Fashion Design starting in October 2022 in Milan, SUNNEI looks towards the future by supporting one student who will be able to show their innovative vision.
In addition to the scholarship, the winner will be supported by the Milanese brand created by Loris Messina and Simone Rizzo for the whole duration of their academic journey at NABA.
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Lapietra is a special inflatable fixture created in collaboration with Italian design collective Parasite 2.0.
This PVC prop was designed to fit SUNNEI’s Labauletto and Lacubetto Bag.
Light and packable, Lapietra puts a spin on circularity by going on an international retail tour, starting from GR8 Tokyo in early April.
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+ DISCOVER THE LABAULETTO & LACUBETTO COLLECTION
The windows of SUNNEI’s Milanese flagship have taken on a new guise in occasion of the launch of the Reversible Collection.
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Milan’s urban landscape provides the backdrop for the set designed and curated by 2050+ and SUNNEI: a temporary cinematic stage exposing the hectic spectacle of the fashion industry.
The aesthetics of the stage – conceived as a transportable, technical infrastructure – echoes that of a movie set: a two-tier tribune, 60 meters in length, accommodating guests, inviting them to become participants of a staged act. Suspended above their heads, a bridge structure supports props and other devices: cranes, butterflies, balloons and grip clouds, all with various textures, materials and colors overlapping one another.
Photo by Nicolò Panzeri
The Fall Winter 2022 show represents a moment of irony in the midst of the Fashion Week craze, a little pause from the frenzy that pushes us through these times.
At the show, models run instead of walking which is why guests are asked to record all their footage in slow motion. That’s how attendees become part of the spectacle, simultaneously main characters and directors.
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Radio SUNNEI is a platform to listen and watch with no breaks.
A journey through live sets and assorted mixes integrated with exclusive visuals and user generated content. A perpetual flow of hypnotising sounds and imagery.
SUNNEI Objects II is a collection of pieces of disparate nature through which the brand's aesthetic vision gets exalted by the excellence of Made-In-Italy craftsmanship.
On the occasion of the launch, on January 17th and 18th 2022 a private viewing of the collection is hosted at the brand’s headquarter with a special set up accessible by appointment only.
With the launch of Objects II on sunnei.it, a new feature becomes available for our community. Thanks to augmented reality, the new pieces can be visualized in your surrounding space as a support in the decision-making phase.
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Playing with the name of the brand and that of the magazine, SUNNEI OFFICE is a special project centered on what is like being part of the SUNNEI team .
The whole team was photographed for this eight-page-project close to founders Loris Messina & Simone Rizzo.
Famous people wearing the Labauletto Bags caught by paparazzi Jesal Parshotam
In occasion of the launch of the SUNNEI Canvas Fall Winter 22 collection, a special coral set up appeared inside the brand’s showroom in Milan.
This color recurs in all elements related to this Canvas release (as blue and yellow were associated to the previous two seasons), including special packagings and our showrooms in Milan and New York.
Photo: special set up at our Milanese showroom inside the brand’s headquarter
SUNNEI has just unveiled its first dogwear collection comprising of pet hoodies, t-shirts, trench coats, collars and leashes which are available in different sizes and colors.
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SUNNEI’s community was gathered in occasion of our first party in New York City. Set inside the brand’s future showroom area, the night was livened up by the live DJ set by SUNNEI long-time friend and collaborator TOCCI.
The SPRING SUMMER 22 show corresponds with the tangible apotheosis of a new dimension of the label which guests get to explore first hand through an impalpable yet revealing experience at a real life presentation designed in collaboration with interdisciplinary agency 2050+.
A crescendo of uncomfortable white lights welcomes guests in the gallery, teleporting them through time and space. The bright escalation is so disturbing that a filter is needed to get through it. It’s a new iteration of the brand’s sunglasses, the PROTOTIPO 3 that attendees collected before entering the aisle.
The experimental garments adorning models are the testimony of the brand’s acquired maturity where minimalism of lines and explosion of colors and sophisticated processes are at their finest balance.
Right after the presentation, the Spring Summer 2022 journey continues on sunnei.it where a limited quantity of PROTOTIPO3 sunglasses are immediately available, together with some of the Labauletto Bags the community requested the most.
+ SHOP NOW A PREVIEW OF SS22 PROTOTIPO 3 SUNGLASSES
During Design Week, SUNNEI invited its community to a special dinner taking place at the brand’s headquarter.
After an aperitivo inside Palazzina Sunnei, guests were surprised by being asked to exit the building and discover that the meal would be served at a more than 30 mts long table installed in the middle of the street heading to the label’s main offices.
This was the surreal ambience conceived to host a memorable moment of conviviality after a long time and enjoy the excuisite prepared by SUNNEI friend and collaborator Anna Velardi.
In occasion of the Milano Design Week, SUNNEI is unveiling an installation designed by NM3 whose presence transforms and enriches the area in front of the brand’s flagship store in Via Vela, 8.
The piece consists of a steel cube with two extensions on the sides so that it becomes possible to sit on it. A maple tree rises from the center of the metallic structure, blending two diverse elements that together give life to a unique union.
Together with the new outdoor set up, a special window sticker featuring the looks of the new collection welcomes our visitors and passers-by.
The inauguration of this upgraded version of the store was used as an opportunity to gather the brand’s network and celebrate with an event.
From September 1st to September 30th, the first SUNNEI Objects collection can be found at a custom corner on the -1 floor at Rinascente Milano.
A paradoxical clash resulting from the combination of Canvas’ digital nature and SUNNEI founders’ urge to act as interpreters of what they have experienced first-hand over the past year. The SS22 Canvas collection reflects a period in which the brand’s headquarter was the only alternative to home and the team members were the only people they interacted with. Taking from this unparalleled situation, the range sees the current SUNNEI team morphing into a set of 3D avatars modelling the collection, coming to life through an immersive audio-visual experience blurring the lines between reality and technology. From June 19th to June 27th, the label’s freshly inaugurated space at Palazzina Sunnei becomes the scenario of this surreal itinerary.
Building upon Canvas’ raison d’être as “a parallel line providing a collection of blank signature pieces for retailers to customise to their liking by selecting textiles, colours, shapes and other details through a dedicated digital platform”, in this third edition SUNNEI is extending the customising experience to final clients for the first time ever.
One year after the inauguration of the brand’s headquarter - known as Palazzina Sunnei - we are glad to announce its most recent transformation: the annexation of Palazzina 2.
Following to the team’s explosive growth and the label’s evolution, Palazzina 2 is a supplementary 400 sqm building allowing SUNNEI to relocate all of its core activities in-house.
The freshly-added three floors gave us the chance to adjust and redefine the purpose of each area of both structures based on what was needed to have a self-sufficient ecosystem. The two complementary wings include dedicated work areas, break corners, meeting rooms, a garden, a kitchen and much more.
CLICK HERE TO WATCH THE WHOLE GALLERY
SUNNEI Objects is a new line that was conceived to mirror our daily activities, habits and interests which indeed include much more than getting dressed.
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SUNNEI REVERSIBLE is a unisex capsule collection composed of four full looks which can be worn on both sides as they feature different color combinations.
For the occasion, videomaker Van Khokhlov enhanced the special characteristic of this new selection through a visual project centered on the process of putting off and on clothes. An action that had been previously explored by SUNNEI which this time gets enriched by the gesture of reversing each piece.
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Our new 1000CHIODI Shoes are now available: the name adopts the Italian lexicon to refer to countless studs that characterize this model while continuing the brand’s recurrent use of the language spoken in the country the label is based in.
1000: adjective, /’milːe/, denoting a quantity consisting of one more than nine hundred ninety nine and one less than one thousand and one.
Click here to watch the whole video
The SS21 Dreamy campaign features some of the new season’s styles being worn by a group of paratroopers.
Click here to watch the whole video
With its Fall Winter 2021 project, SUNNEI gives physicality to the digital territory as it uses the material nature of the screen as the essence of its contents. The short movie that corresponds to the official launch of the collection encapsulates these elements in a dreamlike, hallucinating film suspended in time and space.
The official photos present the models smashed against the screen of the viewer, once again giving realness to virtual images and reflecting how Loris Messina and Simone Rizzo think it is worth communicating the collection.
CLICK HERE TO WATCH THE SHORT MOVIE
Once more, SUNNEI and Italian photographer Andrea Artemisio teamed up to bring to life the label’s latest advertising campaign featuring the Spring / Summer 2021 collection.
Reflecting the brand’s magnetism to interpret the real-fake dualism and today's permeation of digital & physical, the project centers on the green screen.
The assumption that this tool has meaning only when used for virtual effects is disregarded which transports viewers to the set of a movie left to open interpretation.
Shot by Andrea Artemisio
Styled by Vittoria Cerciello
Discover more here
The utopian search of the perfect t-shirt has come to an end: SUNNEI has just found the right equation to release a product that is shaped on its owner.
SUNNEI’s ultimate t-shirt balances those ingredients that have always characterized the brand:
- Made In Italy: just like each and every SUNNEI piece
- Quality: jersey t-shirts in 100% high-end cotton
- Community: giving them a plain t-shirt to customize using white and/or black iron-on logo transfers
The result is the Do What You Want T-Shirt: a set of genderless high quality monochromatic short sleeve and long sleeve t-shirts with no logo that are suitable to everyone thanks to the brand’s widest range of sizes (from XXS to XXL) added to a broad variety of bold & basic colors and the chance to modify the item on their taste.
On the 16th of February these special items will become available as a SUNNEI exclusive on sunnei.it and inside the brand’s Milanese Flagship store.
After launching a never-ending videogame without any objective to introduce the SUNNEI Canvas Fall Winter 21 collection, the brand has finalized its gaming venture with the release of a gameplay.
The ten-minute video stars Nick, who is also one of the individuals who gave life to the videogame with his colleagues at Wanted 5 Games.
Thanks to the gameplay our community can go through all the steps of the Canvas game with Nick: from the choice of a character to the end of the duel.
Watch the video here
Play with the video game on www.playsunnei.it
The act of putting off and on clothes as one of those intimate moments in everybody’s daily lives is the center of this special project.
Result of an additional collaboration between the brand and video maker Michele Foti, the videos present an ordinary situation dissected through the use of multiple cameras operating simultaneously.
SUNNEI’s FW20 collection becomes the instrument at the center of the act of getting dressed which has been approached as a voyeuristic take on a typically private moment.
Watch the videos here
The ironic yet light-hearted spirit of the brand was manifested in the show through the scheme determining the distribution of the 100 guests who attended the physical event.
Inspired by the most popular subject sketched on teenagers’ school diaries, the idea was that guests could be part of something bigger than they could ever imagine.
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On the occasion of the launch of the FW20 Dreamy Shoes, Sunnei.it and the SUNNEI store in Via Vincenzo Vela have been both transformed in containers of the DREAMY world for the brand’s community.
The week of the release, the shop’s exterior is covered with a gigantic DREAMY. On the inside, a DREAMY-only layout is supported by QR Codes that invite visitors to virtually “take a walk” with the shoes through special video and audio contents.
On Sunnei.it, the correspondent of the in-store experience has taken the form of a metamorphosis of the website into a DREAMY Shoes e-store which also includes a 3-D visit of the Milanese monobrand point of sale.
This cross-media approach is aimed to involve the community on all levels: the Milanese visitors of the store are invited to use their smartphones to get access to the DREAMY special contents while the worldwide fanbase gets the chance to experience the new styles in an unusual form.
DISCOVER THE STORE THROUGH OUR 3D VIRTUAL TOUR
The launch of the Spring Summer 2021 collection is the occurrence which has been elected to host the return to real-life events for SUNNEI and its first-time attendance as part of the Women Fashion Week calendar.
The event - which took place inside the empty swimming pool of the Lido Di Milano - expresses the brand’s ability to give a positive sign besides the need to present the collection.
A laid-back and relaxing moment which was aimed to make physical and digital guests embrace the brand’s spirit. While the sun was slowly going down, the brand invited everyone to experience a cathartic moment and enjoy pure beauty and creativity as a getaway from this year’s happenings.
WATCH THE FULL VIDEO HERE
Milanese photographer Louis De Belle captured the new colors and shapes of the FW20 rubberized earrings in a series of video portraits.
Discover all the videos here
Home to the works of the founders duo Loris Messina & Simone Rizzo and their creative team, Palazzina SUNNEI is the freshly-inaugurated brand’s headquarter on three floors that has now become the heart of all activities.
Discover more about the Palazzina and the other meaningful SUNNEI spots in Milan on SUNNEI PLACES: a new section of SUNNEI.IT
One year after Bianco Sunnei, Loris Messina and Simone Rizzo set the brand into a new space that merges reality with the virtual world.
Coming as the first part of the Spring Summer 2021 collection to be presented, SUNNEI Canvas is composed by a selection of the brand’s signature pieces in total white: just like plain canvases, these items are conceived to be customised and developed with selected stores worldwide.
An online platform - accessible through password only - is the virtual space hosting the collection thanks to 3D engineering and a refined customisation technology. Features such as shapes, fits and fabrics can be modified digitally while on screen the appearance of clothing and accessories changes according to the visitors’ choices. Working on the juxtaposition between real life and virtual experience, the brand developed - in collaboration with the Milan based studio PEZZO DI STUDIO - male and female avatars with human- like features and a 100% SUNNEI aesthetic.
This latest project aims to become an on-going, parallel side of the brand’s world whose first step is SUNNEI CANVAS. The namesake collection will be launched on the 15th of July - as part of Milan Digital Fashion Week - day when the buyers’ platform will go online as well. In September, a second part of the collection will follow: being its complementary side this section will focus on experimentation and art.
WATCH THE TEASER HERE
DRIVEN BY THE SPECIAL CONNECTION BETWEEN THE BRAND AND ITS WORLDWIDE COMMUNITY, WE TEAMED UP WITH ITALIAN BIOTECH COMPANY LEONARDINO TO PRODUCE 500 PRAESIDIUM MASKS.
OUR LATEST COLLABORATION AIMS TO SPREAD OUR SPIRIT THROUGH THE MOST DIVERSE FORMS, BEYOND FASHION TRADITIONAL SCHEMES.
NOW PART OF EVERYBODY’S DAILY LIVES, THESE MASKS COME AS THE MEETING POINT BETWEEN INDUSTRY EXPERTS DEVELOPING CERTIFIED MEDICAL DEVICES AND OUR SIGNATURE STYLE.
UPCYCLED STRIPED POPLIN AND PLAIN KNIT SERVE AS THE BASIS OF HIGH FUNCTIONING PIECES WITH INSIDE POCKETS FOR TRIPLE-LAYER, DISPOSABLE FILTERS.
MASKS COME WITH EXTRA FILTERS AND ARE DONATED TO ALL E-STORE CLIENTS AND MEMBERS OF OUR COMMUNITY.
100 % TNT IN POLYPROPYLENE & LATEX FREE FILTER RECYCLABLE
UPCYCLED COTTON WASHABLE
MADE IN ITALY
100 % SUNNEI
On June 1st 2020, the SUNNEI + VALEXTRA capsule collection finally hits store floors and becomes available on Valextra’s e-commerce platform and through a selection of VALEXTRA’s flagship stores along with SUNNEI.IT where a limited edition of one piece per style will be purchasable.
The launch of EXTRA MILANO is celebrated into VALEXTRA Milanese store in Via Manzoni through a SUNNEI corner where the SUNNEI + VALEXTRA bags and wallet are exhibited using an ad-hoc display which also features the sci-fi robot unveiled in February 2020 during the presentation of the whole project.
As a way to enrich the team spirit of EXTRA MILANO, the corner includes a special selection of menswear and womenswear SUNNEI Spring Summer 2020 pieces matched with a series of Valextra bags in their signature off-white Pergamena version selected for the occasion by SUNNEI founders Loris Messina and Simone Rizzo.
SUNNEI introduces SUNNEI Features: a new series of transmedia projects developed by the brand’s network of creative people who will represent key elements of SUNNEI’s world through their artistic practices.
For its first chapter SUNNEI invited Ronni Campana who gave his interpretation of the SS20 DREAMY shoes through a collection of photographic images.
Discover more on the project in the new section of SUNNEI.IT