SUNNEI REVERSIBLE COLLECTION
SUNNEI REVERSIBLE is a unisex capsule collection composed of four full looks which can be worn on both sides as they feature different color combinations.
For the occasion, videomaker Van Khokhlov enhanced the special characteristic of this new selection through a visual project centered on the process of putting off and on clothes. An action that had been previously explored by SUNNEI which this time gets enriched by the gesture of reversing each piece.
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NEW 1000CHIODI SHOES
Our new 1000CHIODI Shoes are now available: the name adopts the Italian lexicon to refer to countless studs that characterize this model while continuing the brand’s recurrent use of the language spoken in the country the label is based in.
1000: adjective, /’milːe/, denoting a quantity consisting of one more than nine hundred ninety nine and one less than one thousand and one.
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FALL WINTER 2021 MAIN COLLECTION & SHORT MOVIE
With its Fall Winter 2021 project, SUNNEI gives physicality to the digital territory as it uses the material nature of the screen as the essence of its contents. The short movie that corresponds to the official launch of the collection encapsulates these elements in a dreamlike, hallucinating film suspended in time and space.
The official photos present the models smashed against the screen of the viewer, once again giving realness to virtual images and reflecting how Loris Messina and Simone Rizzo think it is worth communicating the collection.
CLICK HERE TO WATCH THE SHORT MOVIE
SPRING SUMMER 2021 CAMPAIGN BY ANDREA ARTEMISIO
Once more, SUNNEI and Italian photographer Andrea Artemisio teamed up to bring to life the label’s latest advertising campaign featuring the Spring / Summer 2021 collection.
Reflecting the brand’s magnetism to interpret the real-fake dualism and today's permeation of digital & physical, the project centers on the green screen.
The assumption that this tool has meaning only when used for virtual effects is disregarded which transports viewers to the set of a movie left to open interpretation.
Shot by Andrea Artemisio
Styled by Vittoria Cerciello
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INTRODUCING THE DO WHAT YOU WANT T-SHIRTS
The utopian search of the perfect t-shirt has come to an end: SUNNEI has just found the right equation to release a product that is shaped on its owner.
SUNNEI’s ultimate t-shirt balances those ingredients that have always characterized the brand:
- Made In Italy: just like each and every SUNNEI piece
- Quality: jersey t-shirts in 100% high-end cotton
- Community: giving them a plain t-shirt to customize using white and/or black iron-on logo transfers
The result is the Do What You Want T-Shirt: a set of genderless high quality monochromatic short sleeve and long sleeve t-shirts with no logo that are suitable to everyone thanks to the brand’s widest range of sizes (from XXS to XXL) added to a broad variety of bold & basic colors and the chance to modify the item on their taste.
On the 16th of February these special items will become available as a SUNNEI exclusive on sunnei.it and inside the brand’s Milanese Flagship store.
Nick playing with the FW21 collection on www.playsunnei.it
After launching a never-ending videogame without any objective to introduce the SUNNEI Canvas Fall Winter 21 collection, the brand has finalized its gaming venture with the release of a gameplay.
The ten-minute video stars Nick, who is also one of the individuals who gave life to the videogame with his colleagues at Wanted 5 Games.
Thanks to the gameplay our community can go through all the steps of the Canvas game with Nick: from the choice of a character to the end of the duel.
Watch the video here
Play with the video game on www.playsunnei.it
MICHELE FOTI EXPLORES THE PROCESS OF GETTING DRESSED
The act of putting off and on clothes as one of those intimate moments in everybody’s daily lives is the center of this special project.
Result of an additional collaboration between the brand and video maker Michele Foti, the videos present an ordinary situation dissected through the use of multiple cameras operating simultaneously.
SUNNEI’s FW20 collection becomes the instrument at the center of the act of getting dressed which has been approached as a voyeuristic take on a typically private moment.
Watch the videos here
SUNNEI partnered with FLASH ART to reveal the enigma behind the pattern of SUNNEI’s SS21 part II set up.
The ironic yet light-hearted spirit of the brand was manifested in the show through the scheme determining the distribution of the 100 guests who attended the physical event.
Inspired by the most popular subject sketched on teenagers’ school diaries, the idea was that guests could be part of something bigger than they could ever imagine.
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FW20 DREAMY SHOES TAKE OVER
On the occasion of the launch of the FW20 Dreamy Shoes, Sunnei.it and the SUNNEI store in Via Vincenzo Vela have been both transformed in containers of the DREAMY world for the brand’s community.
The week of the release, the shop’s exterior is covered with a gigantic DREAMY. On the inside, a DREAMY-only layout is supported by QR Codes that invite visitors to virtually “take a walk” with the shoes through special video and audio contents.
On Sunnei.it, the correspondent of the in-store experience has taken the form of a metamorphosis of the website into a DREAMY Shoes e-store which also includes a 3-D visit of the Milanese monobrand point of sale.
This cross-media approach is aimed to involve the community on all levels: the Milanese visitors of the store are invited to use their smartphones to get access to the DREAMY special contents while the worldwide fanbase gets the chance to experience the new styles in an unusual form.
DISCOVER THE STORE THROUGH OUR 3D VIRTUAL TOUR
SPRING SUMMER 2021 PART II SHOW
The launch of the Spring Summer 2021 collection is the occurrence which has been elected to host the return to real-life events for SUNNEI and its first-time attendance as part of the Women Fashion Week calendar.
The event - which took place inside the empty swimming pool of the Lido Di Milano - expresses the brand’s ability to give a positive sign besides the need to present the collection.
A laid-back and relaxing moment which was aimed to make physical and digital guests embrace the brand’s spirit. While the sun was slowly going down, the brand invited everyone to experience a cathartic moment and enjoy pure beauty and creativity as a getaway from this year’s happenings.
WATCH THE FULL VIDEO HERE
FW20 RUBBERIZED EARRINGS PORTRAYED BY LOUIS DE BELLE
Milanese photographer Louis De Belle captured the new colors and shapes of the FW20 rubberized earrings in a series of video portraits.
Discover all the videos here
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