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SUNNEI | News
SUNNEI LAUNCHES A CAPSULE COLLECTION FOR PETS
SUNNEI has just unveiled its first dogwear collection comprising of pet hoodies, t-shirts, trench coats, collars and leashes which are available in different sizes and colors.
+ DISCOVER THE COLLECTION
SUNNEI FIESTA IN NEW YORK CITY
SUNNEI’s community was gathered in occasion of our first party in New York City. Set inside the brand’s future showroom area, the night was livened up by the live DJ set by SUNNEI long-time friend and collaborator TOCCI.
SPRING SUMMER 2022 SHOW
The SPRING SUMMER 22 show corresponds with the tangible apotheosis of a new dimension of the label which guests get to explore first hand through an impalpable yet revealing experience at a real life presentation designed in collaboration with interdisciplinary agency 2050+.
A crescendo of uncomfortable white lights welcomes guests in the gallery, teleporting them through time and space. The bright escalation is so disturbing that a filter is needed to get through it. It’s a new iteration of the brand’s sunglasses, the PROTOTIPO 3 that attendees collected before entering the aisle.
The experimental garments adorning models are the testimony of the brand’s acquired maturity where minimalism of lines and explosion of colors and sophisticated processes are at their finest balance.
Right after the presentation, the Spring Summer 2022 journey continues on sunnei.it where a limited quantity of PROTOTIPO3 sunglasses are immediately available, together with some of the Labauletto Bags the community requested the most.
DINNER AT PALAZZINA SUNNEI
During Design Week, SUNNEI invited its community to a special dinner taking place at the brand’s headquarter.
After an aperitivo inside Palazzina Sunnei, guests were surprised by being asked to exit the building and discover that the meal would be served at a more than 30 mts long table installed in the middle of the street heading to the label’s main offices.
This was the surreal ambience conceived to host a memorable moment of conviviality after a long time and enjoy the excuisite prepared by SUNNEI friend and collaborator Anna Velardi.
SUNNEI STORE: INSTALLATION DESIGNED BY NM3
In occasion of the Milano Design Week, SUNNEI is unveiling an installation designed by NM3 whose presence transforms and enriches the area in front of the brand’s flagship store in Via Vela, 8.
The piece consists of a steel cube with two extensions on the sides so that it becomes possible to sit on it. A maple tree rises from the center of the metallic structure, blending two diverse elements that together give life to a unique union.
Together with the new outdoor set up, a special window sticker featuring the looks of the new collection welcomes our visitors and passers-by.
The inauguration of this upgraded version of the store was used as an opportunity to gather the brand’s network and celebrate with an event.
SUNNEI OBJECTS POP UP RINASCENTE MILANO
From September 1st to September 30th, the first SUNNEI Objects collection can be found at a custom corner on the -1 floor at Rinascente Milano.
SS22 Canvas Reality By SUNNEI
SS22 Canvas Reality by SUNNEI is a special project where real and unreal, pixels and flash are merged in an oneiric flux.
A paradoxical clash resulting from the combination of Canvas’ digital nature and SUNNEI founders’ urge to act as interpreters of what they have experienced first-hand over the past year. The SS22 Canvas collection reflects a period in which the brand’s headquarter was the only alternative to home and the team members were the only people they interacted with. Taking from this unparalleled situation, the range sees the current SUNNEI team morphing into a set of 3D avatars modelling the collection, coming to life through an immersive audio-visual experience blurring the lines between reality and technology. From June 19th to June 27th, the label’s freshly inaugurated space at Palazzina Sunnei becomes the scenario of this surreal itinerary.
Building upon Canvas’ raison d’être as “a parallel line providing a collection of blank signature pieces for retailers to customise to their liking by selecting textiles, colours, shapes and other details through a dedicated digital platform”, in this third edition SUNNEI is extending the customising experience to final clients for the first time ever.
A paradoxical clash resulting from the combination of Canvas’ digital nature and SUNNEI founders’ urge to act as interpreters of what they have experienced first-hand over the past year. The SS22 Canvas collection reflects a period in which the brand’s headquarter was the only alternative to home and the team members were the only people they interacted with. Taking from this unparalleled situation, the range sees the current SUNNEI team morphing into a set of 3D avatars modelling the collection, coming to life through an immersive audio-visual experience blurring the lines between reality and technology. From June 19th to June 27th, the label’s freshly inaugurated space at Palazzina Sunnei becomes the scenario of this surreal itinerary.
Building upon Canvas’ raison d’être as “a parallel line providing a collection of blank signature pieces for retailers to customise to their liking by selecting textiles, colours, shapes and other details through a dedicated digital platform”, in this third edition SUNNEI is extending the customising experience to final clients for the first time ever.
NEW PALAZZINA 2021
One year after the inauguration of the brand’s headquarter - known as Palazzina Sunnei - we are glad to announce its most recent transformation: the annexation of Palazzina 2.
Following to the team’s explosive growth and the label’s evolution, Palazzina 2 is a supplementary 400 sqm building allowing SUNNEI to relocate all of its core activities in-house.
The freshly-added three floors gave us the chance to adjust and redefine the purpose of each area of both structures based on what was needed to have a self-sufficient ecosystem. The two complementary wings include dedicated work areas, break corners, meeting rooms, a garden, a kitchen and much more.
CLICK HERE TO WATCH THE WHOLE GALLERY
SUNNEI OBJECTS’ FIRST COLLECTION
SUNNEI Objects is a new line that was conceived to mirror our daily activities, habits and interests which indeed include much more than getting dressed.
DISCOVER MORE HERE
SUNNEI REVERSIBLE COLLECTION
SUNNEI REVERSIBLE is a unisex capsule collection composed of four full looks which can be worn on both sides as they feature different color combinations.
For the occasion, videomaker Van Khokhlov enhanced the special characteristic of this new selection through a visual project centered on the process of putting off and on clothes. An action that had been previously explored by SUNNEI which this time gets enriched by the gesture of reversing each piece.
DISCOVER MORE HERE
NEW 1000CHIODI SHOES
Our new 1000CHIODI Shoes are now available: the name adopts the Italian lexicon to refer to countless studs that characterize this model while continuing the brand’s recurrent use of the language spoken in the country the label is based in.
1000: adjective, /’milːe/, denoting a quantity consisting of one more than nine hundred ninety nine and one less than one thousand and one.
chiodi: plural noun, /’kjɔdi/, Italian translation of “nails”, A slim, pointed piece of metal hammered into material as a fastener.
SPRING SUMMER 21 DREAMY SHOES
The SS21 Dreamy campaign features some of the new season’s styles being worn by a group of paratroopers.
Click here to watch the whole video
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