SUNNEI | News
MICHELE FOTI EXPLORES THE PROCESS OF GETTING DRESSED
The act of putting off and on clothes as one of those intimate moments in everybody’s daily lives is the center of this special project.
Result of an additional collaboration between the brand and video maker Michele Foti, the videos present an ordinary situation dissected through the use of multiple cameras operating simultaneously.
SUNNEI’s FW20 collection becomes the instrument at the center of the act of getting dressed which has been approached as a voyeuristic take on a typically private moment.
Watch the videos here
SUNNEI partnered with FLASH ART to reveal the enigma behind the pattern of SUNNEI’s SS21 part II set up.
The ironic yet light-hearted spirit of the brand was manifested in the show through the scheme determining the distribution of the 100 guests who attended the physical event.
Inspired by the most popular subject sketched on teenagers’ school diaries, the idea was that guests could be part of something bigger than they could ever imagine.
DISCOVER MORE HERE
FW20 DREAMY SHOES TAKE OVER
On the occasion of the launch of the FW20 Dreamy Shoes, Sunnei.it and the SUNNEI store in Via Vincenzo Vela have been both transformed in containers of the DREAMY world for the brand’s community.
The week of the release, the shop’s exterior is covered with a gigantic DREAMY. On the inside, a DREAMY-only layout is supported by QR Codes that invite visitors to virtually “take a walk” with the shoes through special video and audio contents.
On Sunnei.it, the correspondent of the in-store experience has taken the form of a metamorphosis of the website into a DREAMY Shoes e-store which also includes a 3-D visit of the Milanese monobrand point of sale.
This cross-media approach is aimed to involve the community on all levels: the Milanese visitors of the store are invited to use their smartphones to get access to the DREAMY special contents while the worldwide fanbase gets the chance to experience the new styles in an unusual form.
DISCOVER THE STORE THROUGH OUR 3D VIRTUAL TOUR
SPRING SUMMER 2021 PART II SHOW
The launch of the Spring Summer 2021 collection is the occurrence which has been elected to host the return to real-life events for SUNNEI and its first-time attendance as part of the Women Fashion Week calendar.
The event - which took place inside the empty swimming pool of the Lido Di Milano - expresses the brand’s ability to give a positive sign besides the need to present the collection.
A laid-back and relaxing moment which was aimed to make physical and digital guests embrace the brand’s spirit. While the sun was slowly going down, the brand invited everyone to experience a cathartic moment and enjoy pure beauty and creativity as a getaway from this year’s happenings.
WATCH THE FULL VIDEO HERE
FW20 RUBBERIZED EARRINGS PORTRAYED BY LOUIS DE BELLE
Milanese photographer Louis De Belle captured the new colors and shapes of the FW20 rubberized earrings in a series of video portraits.
Discover all the videos here
Starring:
Isabella
Maddalena
Maurilio
Miriam
Stefano
NEW SUNNEI STUDIO IN MILAN: PALAZZINA SUNNEI
Home to the works of the founders duo Loris Messina & Simone Rizzo and their creative team, Palazzina SUNNEI is the freshly-inaugurated brand’s headquarter on three floors that has now become the heart of all activities.
Discover more about the Palazzina and the other meaningful SUNNEI spots in Milan on SUNNEI PLACES: a new section of SUNNEI.IT
INTRODUCING SUNNEI CANVAS
One year after Bianco Sunnei, Loris Messina and Simone Rizzo set the brand into a new space that merges reality with the virtual world.
Coming as the first part of the Spring Summer 2021 collection to be presented, SUNNEI Canvas is composed by a selection of the brand’s signature pieces in total white: just like plain canvases, these items are conceived to be customised and developed with selected stores worldwide.
An online platform - accessible through password only - is the virtual space hosting the collection thanks to 3D engineering and a refined customisation technology. Features such as shapes, fits and fabrics can be modified digitally while on screen the appearance of clothing and accessories changes according to the visitors’ choices. Working on the juxtaposition between real life and virtual experience, the brand developed - in collaboration with the Milan based studio PEZZO DI STUDIO - male and female avatars with human- like features and a 100% SUNNEI aesthetic.
This latest project aims to become an on-going, parallel side of the brand’s world whose first step is SUNNEI CANVAS. The namesake collection will be launched on the 15th of July - as part of Milan Digital Fashion Week - day when the buyers’ platform will go online as well. In September, a second part of the collection will follow: being its complementary side this section will focus on experimentation and art.
WATCH THE TEASER HERE
SUNNEI AND LEONARDINO
DRIVEN BY THE SPECIAL CONNECTION BETWEEN THE BRAND AND ITS WORLDWIDE COMMUNITY, WE TEAMED UP WITH ITALIAN BIOTECH COMPANY LEONARDINO TO PRODUCE 500 PRAESIDIUM MASKS.
OUR LATEST COLLABORATION AIMS TO SPREAD OUR SPIRIT THROUGH THE MOST DIVERSE FORMS, BEYOND FASHION TRADITIONAL SCHEMES.
NOW PART OF EVERYBODY’S DAILY LIVES, THESE MASKS COME AS THE MEETING POINT BETWEEN INDUSTRY EXPERTS DEVELOPING CERTIFIED MEDICAL DEVICES AND OUR SIGNATURE STYLE.
UPCYCLED STRIPED POPLIN AND PLAIN KNIT SERVE AS THE BASIS OF HIGH FUNCTIONING PIECES WITH INSIDE POCKETS FOR TRIPLE-LAYER, DISPOSABLE FILTERS.
MASKS COME WITH EXTRA FILTERS AND ARE DONATED TO ALL E-STORE CLIENTS AND MEMBERS OF OUR COMMUNITY.
100 % TNT IN POLYPROPYLENE & LATEX FREE FILTER RECYCLABLE
UPCYCLED COTTON WASHABLE
MADE IN ITALY
100 % SUNNEI
LAUNCHING ON JUNE 1ST: SUNNEI + VALEXTRA
On June 1st 2020, the SUNNEI + VALEXTRA capsule collection finally hits store floors and becomes available on Valextra’s e-commerce platform and through a selection of VALEXTRA’s flagship stores along with SUNNEI.IT where a limited edition of one piece per style will be purchasable.
The launch of EXTRA MILANO is celebrated into VALEXTRA Milanese store in Via Manzoni through a SUNNEI corner where the SUNNEI + VALEXTRA bags and wallet are exhibited using an ad-hoc display which also features the sci-fi robot unveiled in February 2020 during the presentation of the whole project.
As a way to enrich the team spirit of EXTRA MILANO, the corner includes a special selection of menswear and womenswear SUNNEI Spring Summer 2020 pieces matched with a series of Valextra bags in their signature off-white Pergamena version selected for the occasion by SUNNEI founders Loris Messina and Simone Rizzo.
SUNNEI Features RONNI CAMPANA
SUNNEI introduces SUNNEI Features: a new series of transmedia projects developed by the brand’s network of creative people who will represent key elements of SUNNEI’s world through their artistic practices.
For its first chapter SUNNEI invited Ronni Campana who gave his interpretation of the SS20 DREAMY shoes through a collection of photographic images.
Discover more on the project in the new section of SUNNEI.IT
ARTISTS GATHERING / SUNNEI DAILY LIVE
SUNNEI + VALEXTRA
ON THE OCCASION OF EXTRA MILANO, SUNNEI TEAMS UP WITH VALEXTRA FOR A SPECIAL COLLABORATION THAT FINDS ITS MEANING IN SEEKING THE PERFECT BALANCE BETWEEN EXPERTISE AND CREATIVITY.
THE PRESENTATION OF THE WHOLE CO-WORKING PROJECT TAKES PLACE DURING FEBRUARY 2020 MILAN’S FASHION WEEK FOLLOWED BY A CELEBRATIVE PRIVATE COCKTAIL EVENT INTO VALEXTRA’S FLAGSHIP STORE IN MILAN. HOWEVER, THE COLLABORATION WILL BE AVAILABLE FROM JUNE 2020.
AS THE STARTING POINT OF THE DESIGN PROCESS, LORIS MESSINA AND SIMONE RIZZO SELECTED THE VALEXTRA PASSEPARTOUT BAG TO DEVELOP SUNNEI’S INTERPRETATION.
VALEXTRA ITSELF HAD ORIGINALLY DEVELOPED THIS SPECIFIC DESIGN IN FOUR SIZES WHICH SUGGESTED THE TWO SUNNEI CO-FOUNDERS THE IDEA OF A MATRYOSHKA DOLL. FROM HERE, THE INTENTION TO CREATE A FIFTH VERSION OF PASSEPARTOUT BAG, BIGGER THAN THE OTHERS, PLUS A WALLET AS THE SMALLEST ITEM OF THE MATRYOSHKA.
IN CONTRAST TO THE ELEGANCE OF THE BAGS’ COLLECTION IT HAS BEEN CONCEIVED AN INSTALLATION WHERE THE CLASSICAL, LUXURY AND CHIC ALLURE OF VALEXTRA GETS DISRUPTED BY THE PRESENCE OF A SCI-FI ROBOT.
INDEED THE TIMELESS ELEGANCE OF THESE BAGS HAS BEEN COMBINED WITH A CLEAN, FUTURISTIC MECHANICAL ARM. THE FIVE BAGS ARE POSITIONED IN A WAY WHICH RECALLS THE MATRYOSHKA DOLL THAT ORIGINALLY INSPIRED THE CAPSULE COLLECTION. THE MACHINES’S MECHANISM LIFTS THEM UP SHOWING EACH OF THE SIX MODELS.
THE POTENTIAL OF THIS COLLABORATION STANDS IN THE POWER OF THESE BAGS - EMERGED FROM AN UNEXPECTED ENCOUNTER - TO ENHANCE AND CELEBRATE MUTUAL VALUES AND CREATE TIMELESS LUXURY.
DISCOVER MORE HERE
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