SS22 Canvas Reality By SUNNEI
A paradoxical clash resulting from the combination of Canvas’ digital nature and SUNNEI founders’ urge to act as interpreters of what they have experienced first-hand over the past year. The SS22 Canvas collection reflects a period in which the brand’s headquarter was the only alternative to home and the team members were the only people they interacted with. Taking from this unparalleled situation, the range sees the current SUNNEI team morphing into a set of 3D avatars modelling the collection, coming to life through an immersive audio-visual experience blurring the lines between reality and technology. From June 19th to June 27th, the label’s freshly inaugurated space at Palazzina Sunnei becomes the scenario of this surreal itinerary.
Building upon Canvas’ raison d’être as “a parallel line providing a collection of blank signature pieces for retailers to customise to their liking by selecting textiles, colours, shapes and other details through a dedicated digital platform”, in this third edition SUNNEI is extending the customising experience to final clients for the first time ever.
NEW PALAZZINA 2021
One year after the inauguration of the brand’s headquarter - known as Palazzina Sunnei - we are glad to announce its most recent transformation: the annexation of Palazzina 2.
Following to the team’s explosive growth and the label’s evolution, Palazzina 2 is a supplementary 400 sqm building allowing SUNNEI to relocate all of its core activities in-house.
The freshly-added three floors gave us the chance to adjust and redefine the purpose of each area of both structures based on what was needed to have a self-sufficient ecosystem. The two complementary wings include dedicated work areas, break corners, meeting rooms, a garden, a kitchen and much more.
CLICK HERE TO WATCH THE WHOLE GALLERY
SUNNEI OBJECTS’ FIRST COLLECTION
SUNNEI Objects is a new line that was conceived to mirror our daily activities, habits and interests which indeed include much more than getting dressed.
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SUNNEI REVERSIBLE COLLECTION
SUNNEI REVERSIBLE is a unisex capsule collection composed of four full looks which can be worn on both sides as they feature different color combinations.
For the occasion, videomaker Van Khokhlov enhanced the special characteristic of this new selection through a visual project centered on the process of putting off and on clothes. An action that had been previously explored by SUNNEI which this time gets enriched by the gesture of reversing each piece.
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NEW 1000CHIODI SHOES
Our new 1000CHIODI Shoes are now available: the name adopts the Italian lexicon to refer to countless studs that characterize this model while continuing the brand’s recurrent use of the language spoken in the country the label is based in.
1000: adjective, /’milːe/, denoting a quantity consisting of one more than nine hundred ninety nine and one less than one thousand and one.
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FALL WINTER 2021 MAIN COLLECTION & SHORT MOVIE
With its Fall Winter 2021 project, SUNNEI gives physicality to the digital territory as it uses the material nature of the screen as the essence of its contents. The short movie that corresponds to the official launch of the collection encapsulates these elements in a dreamlike, hallucinating film suspended in time and space.
The official photos present the models smashed against the screen of the viewer, once again giving realness to virtual images and reflecting how Loris Messina and Simone Rizzo think it is worth communicating the collection.
CLICK HERE TO WATCH THE SHORT MOVIE
SPRING SUMMER 2021 CAMPAIGN BY ANDREA ARTEMISIO
Once more, SUNNEI and Italian photographer Andrea Artemisio teamed up to bring to life the label’s latest advertising campaign featuring the Spring / Summer 2021 collection.
Reflecting the brand’s magnetism to interpret the real-fake dualism and today's permeation of digital & physical, the project centers on the green screen.
The assumption that this tool has meaning only when used for virtual effects is disregarded which transports viewers to the set of a movie left to open interpretation.
Shot by Andrea Artemisio
Styled by Vittoria Cerciello
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INTRODUCING THE DO WHAT YOU WANT T-SHIRTS
The utopian search of the perfect t-shirt has come to an end: SUNNEI has just found the right equation to release a product that is shaped on its owner.
SUNNEI’s ultimate t-shirt balances those ingredients that have always characterized the brand:
- Made In Italy: just like each and every SUNNEI piece
- Quality: jersey t-shirts in 100% high-end cotton
- Community: giving them a plain t-shirt to customize using white and/or black iron-on logo transfers
The result is the Do What You Want T-Shirt: a set of genderless high quality monochromatic short sleeve and long sleeve t-shirts with no logo that are suitable to everyone thanks to the brand’s widest range of sizes (from XXS to XXL) added to a broad variety of bold & basic colors and the chance to modify the item on their taste.
On the 16th of February these special items will become available as a SUNNEI exclusive on sunnei.it and inside the brand’s Milanese Flagship store.
Nick playing with the FW21 collection on www.playsunnei.it
After launching a never-ending videogame without any objective to introduce the SUNNEI Canvas Fall Winter 21 collection, the brand has finalized its gaming venture with the release of a gameplay.
The ten-minute video stars Nick, who is also one of the individuals who gave life to the videogame with his colleagues at Wanted 5 Games.
Thanks to the gameplay our community can go through all the steps of the Canvas game with Nick: from the choice of a character to the end of the duel.
Watch the video here
Play with the video game on www.playsunnei.it
MICHELE FOTI EXPLORES THE PROCESS OF GETTING DRESSED
The act of putting off and on clothes as one of those intimate moments in everybody’s daily lives is the center of this special project.
Result of an additional collaboration between the brand and video maker Michele Foti, the videos present an ordinary situation dissected through the use of multiple cameras operating simultaneously.
SUNNEI’s FW20 collection becomes the instrument at the center of the act of getting dressed which has been approached as a voyeuristic take on a typically private moment.
Watch the videos here
SUNNEI partnered with FLASH ART to reveal the enigma behind the pattern of SUNNEI’s SS21 part II set up.
The ironic yet light-hearted spirit of the brand was manifested in the show through the scheme determining the distribution of the 100 guests who attended the physical event.
Inspired by the most popular subject sketched on teenagers’ school diaries, the idea was that guests could be part of something bigger than they could ever imagine.
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