SPRING SUMMER 24
Here we are again, another fashion week has arrived. Which is season are we at? Spring/Summer...Fall/ Winter...does it really make any difference?
It’s a cyclical event and yet we are asked to talk about it as if it were the only one of its kind. You are expected to unveil something completely different from what you’ve done before, but exaggerating is not good either; people want the comfort of familiarity.
We are not good at finding a balance, we are not comfortable with staying in the grey zone. We want you to feel like you’ve been slapped in the face, an awakening splash of cold water coming from finding yourself dealing with something you didn't expect, outside the rules of the game.
If everybody says “come to our show and watch it”, we say “come and please, do not just watch”. Our guests, whether physically or digitally present, are never just a part of the set design; they are ingredients of the experience, just as much as the collection and models. And this time we are saying “Come, watch, and express your thoughts on what you see”, because the audience has always something to say.
Horizontal times, horizontal discussions, it’s a world on the X axis. Reflecting what we see around us it was natural to infuse this vibe into our Spring Summer 24, by creating a genuine conversation with the audience. When politically correctness is turned into a moral police, sharing your own opinion in front of others becomes a challenging act. Ours is an interpretation-slash-distortion of our reality: the essence of each of our shows.
At SUNNEI, collection and show are never two separate entities accidentally crossing the same road. One is not the consequence of the other. Just like the most vivid dreams, with each season, from moment zero there’s a clear image founders Loris Messina and Simone Rizzo seek to instill in their community's collective consciousness, using clothing and performance serve as instruments to materialize their vision.
When browsing our new collection, we don’t hope to hear you say “This is something I would have never expected from SUNNEI”, we rather wish you can find in each item those features leading you to think “This is undoubtedly SUNNEI”. You should look at it and feel the soothing sensation that SUNNEI is never-changing while being never the same.
ABOUT THE COLLECTION
READY TO WEAR / The SS24 volumes go from very tight to extra-oversize. The SS24 selection of jersey- stretch items falls into the first group, including various shapes of tops with cutouts designed to be layered. On the opposite end of the spectrum, there are exceptionally voluminous tulip-shaped intarsia pieces meticulously crafted by highly skilled artisans. Long fringes make garments move as if they possessed a life of their own and stripes are still synonymous with SUNNEI, manifesting in various forms. The image of Giorgio (a member of the SUNNEI team) graces a silk shirt on and a multi-layered silk dress featuring a crystal stone-heart, which is equal to say “extreme luxury but the SUNNEI way.”
PRINTS / CUORE DI PIETRA derives from reinterpreting an old-school pop motif, a heart with an arrow, and infusing it with SUNNEI's signature wordplay, resulting in a "stone heart." This distinctive shape is showcased across ready-to-wear and accessories.
KNITWEAR / The keyword for the season is "see-throughness," embodied in finely crafted Japanese knit items.
TECHNIQUES / A selection of azure and ecru items showcases a pixelated-like print with a textured effect. Whereas through the dyeing of already-finished items we’ve produced some of the most eclectic pieces of the season. With this treatment items to undergo a transformative process but their original structure remains discernible where the coating cracks.
FOOTWEAR / Experimentations with materials led to the introduction of the Cuoio family (including one Mary Jane and one Stringata style catering to both men and women) and a selection of knitted shoes (such as one flat and one heel version of 1000CHIODI shoes).
BAGS / Bags and small accessories is where we leave more room for SUNNEI’s playfulness. This is evident both in the color palette and new designs of the season. Unique iterations of Twisted Labauletto and Crossed-zipped Lacubetto Bags feature braided shoulder straps, created by intertwining shoe laces with leather strips and rubber bands. The Multitasking Bag is new a roomy metamorphic accessory that can be used as a crossbody bag, as a hobo and as a weekend bag, so that you can wear it 24/7.
JEWELRY / In jewelry, it’s CUORE DI PIETRA again. This season’s earrings not only resemble hearts carved into stones but their texture and weight is also that of actual rocks. It takes a brain effort to realize that they are, in fact, made of brass. Even their colors and veins have been meticulously selected to evoke specific gemstones: rose onyx, green jade, blue lapis lazuli and grey rock of course.
SUNGLASSES / SUNNEI's sunglasses line, known as PROTOTIPO, introduces the PROTOTIPO 6 this season. What sets this new style apart is its double lens, crafted from the same see-through material used for its frames.
SOUND DESIGN: TOCCI
MAKE UP: CLAUDIA MALAVASI @W-MManagement using Make Up Forever
HAIR: PAOLO SOFFIATTI @Blend Management using Wella
CASTING: LA CORTE DEI MIRACOLI