During January 2025's Paris Men’s Fashion Week, we unveiled our first-ever Pop-Store in the heart of Le Marais. We kicked things off with a launch event that welcomed over 400 guests, and from January 20 to 25, our community was invited to immerse themselves in the SUNNEI universe through all five senses: viewing SUNNEI Objects, trying on ready-to-wear pieces, experiencing the scents of the SUNNEI x mid/night 00.00 collection, all while the beats of Radio SUNNEI set the tone.

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