FW18 HAND PAINTED DENIM

IN OCCASION OF THE FALL WINTER 2018 COLLECTION, SUNNEI HAS DEVELOPED THE “INTERNET” GRAPHIC, WHICH COMES AS AN IRONIC MIXTURE BETWEEN AN OLD SCHOOL TATTOO AND A REFERENCE TO THE DIGITAL WORLD.

WITH THE AIM OF POINTING OUT ISSUES LIKE THE CONTRAST BETWEEN OLD AND NEW AND DIGITAL DISRUPTION, THE GRAPHIC HAS BEEN PRINTED ON SWEATERS AND T-SHIRTS, AS WELL AS HAND PAINTED ON WASHED DENIM. THIS PROCESS RECALLS THE ITALIAN KNOW-HOW AND EXPERTISE, WHICH THESE DAYS IS OFTEN REPLACED BY FASTER AND CHEAPER METHODS.

THE CLASH BETWEEN THE “I LOVE INTERNET” MEANING OF THE GRAPHIC AND ITS REALISATION CONFIRMS THE BRAND ATTITUDE OF WORKING WITH BOTH TRADITION AND CONTEMPORARY CULTURE.

IN A SMALL LAB - NOT SO FAR FROM MILAN - MIDDLE AGED WOMEN CAREFULLY DRAW AND PAINT ON A WIDE RANGE OF FABRICS AND SURFACES, ADDING A UNIQUE VALUE TO EACH PIECE