Everybody was saying "job offer" at Palazzina Sunnei. One day, when someone from the team asked who was Joe Boffer, meaning “the person everybody kept mentioning”, a general laughter unleashed. This play on words is what stands behind this special SS23 t-shirt collection.

Today, do you feel like being the Head Of Fashion? Or do you feel more like a Trend Forecaster? Are you a Buyer or a Free-Lance? Shall we call you Art Director or Joe Boffer?

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