SPRING SUMMER 2020 CAMPAIGN BY ANDREA ARTEMISIO
On occasion of the launch of its Spring Summer 2020 collection, SUNNEI carries on its long-term collaboration with Italian photographer Andrea Artemisio to present a brand new special project.
Artemisio’s signature style of storytelling and sculptural approach has been taken to a new narrative level bringing to real life the 45 looks that last June strolled down the runway.
Artists, creatives, musicians, journalists and friends - among others - have come together to corroborate their belonging to the well-established brand’s community, this way reflecting the brand’s organic and multidisciplinary approach.
This time, the photographer’s take to subjects as objects of anthropological study gets subverted by a new sense of lightness captured by a kaleidoscopic crew of people embodying each look’s attitude and aesthetic.
Far from the traditional approach of advertising pictures, these images are rather the way in which the brand aims to freeze its aesthetic vision, sense of community and authentic interests through a photographic project with multi-layered significances.
Photography Andrea Artemisio
Styling Francesca Izzi
Casting Polly Paola Ruta
Make up Claudia Malavasi
Hair Marco Steri