If everybody says “come to our show and watch it”, we say “come and please, do not just watch”. Our guests, whether physically or digitally present, are never just a part of the set design; they are ingredients of the experience, just as much as the collection and models. And this time we are saying “Come, watch, and express your thoughts on what you see”, because the audience has always something to say.

At SUNNEI, collection and show are never two separate entities accidentally crossing the same road. From moment zero there’s a clear image founders Loris Messina and Simone Rizzo seek to instill in their community's collective consciousness, using clothing and performance serve as instruments to materialize their vision.

When browsing our new collection, we don’t hope to hear you say “This is something I would have never expected from SUNNEI”, you should look at it and feel the soothing sensation that SUNNEI is never-changing while being never the same.

+ WATCH THE SHOW