Located in the North-East Rubattino green area, BIANCO SUNNEI aims to the test the limits of urban regeneration in the outskirts of Milano.
The area, facing a little lake beneath the freeway pillar, underwent a cultural transformation through the neutralisation of the space via 4000 square meters of white paint leading to a dramatical modification in the perception of the venue - not only from the outside but also from the inside.
Conceptualising on the rather paradoxical notion of the "open-air gallery", the space located within the center of the neighbourhood park comes as an artwork open and accessible to the community.
Serving as the venue of the brand's Spring Summer 2020 show and party, BIANCO SUNNEI is the long-term project of the creative duo who now becomes the artistic directors of the space. Embracing its multidisciplinary approach SUNNEI will work on special events, installations, performances and temporary stores in collaboration with creative minds across the city and the globe, reflecting the reality within which it evolves. The multifaceted network that surrounds the brand is called upon to join the ever-growing development of the area.
The project was developed with the patronage of the city of Milano and in collaboration with the Zone 3 of Milano and the neighborhood committee ViviRubattino. The work was co-produced with Linvea as the technical sponsor and the artistic collective Altrove.
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